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PIC

Picnic Studio

Animation
Open roles
0
Founded
2013
Employees
1-10
Offices
2

About Picnic Studio

Picnic Studio is an independent animation and visual storytelling studio founded in 2013. Originating in East London, it combines Eastern and Western animation influences with character-driven narratives, wit and graphic experimentation. Its work spans commercial campaigns, music videos, broadcast graphics, educational content and original entertainment.

The studio works across hand-drawn 2D animation, anime-inspired character animation, 3D CGI, motion graphics and mixed-media production. Its wider practice includes live-action integration, immersive VR, live visuals, title sequences and graphic novels. Rather than following a single house style, Picnic develops visual worlds suited to each story, moving between expressive character work, graphic design and more elaborate animated environments.

Commercial and commissioned work

Picnic provides production from concept through delivery, including creative direction, character design, worldbuilding, storyboarding, animation, visual effects and compositing. Its commissions serve advertising, music, fashion, gaming, broadcast and technology clients, alongside public-health, educational and social-advocacy organisations. This range brings together short-form branded storytelling, entertainment campaigns and work designed to explain sensitive subjects to younger audiences.

Its portfolio includes the LEGO Star Wars 25th Anniversary campaign, LEGO Ninjago’s Curiosity, Beats by Dre’s Level Up featuring Alessia Russo, and the Vans collaboration Lost in Amsterdam. For Channel 4 and 4Creative, the studio has produced animation for Britain Decides and fan-theory motion comics for The End of the F*ing World. Other work includes WeTransfer’s Together We Make showcases and a contribution to the multi-studio animation production of Daft Punk’s Infinity Repeating music video.

Original storytelling

Alongside commissioned production, Picnic develops its own animated properties across comedy, fantasy and science fiction. Its development slate includes the adult animated comedy Meanderthals, folklore fantasy WeFolk and sci-fi anime series Class Zero. These projects extend its character and worldbuilding practice into episodic entertainment. The studio also produces children’s and educational animation, including work for BBC Teach and Hopster.

More about Picnic Studio

Leadership and production model

  • Co-founders Mina Song and Liam O'Connor serve as Executive Producer and Executive Creative Director respectively. Both have been company directors since 12 March 2013.
  • The studio describes itself as fully remote, working across borders and time zones. Productions are led by the founding partners and scaled with trusted freelance artists, animators and directors.

Recognition

  • The supplied research reports that BBC Teach's When I Worry About Things received a National Television Award and Hopster's Family Question Time received a Kidscreen Award for Best Short Film. These are recognitions of the productions; award years are not supplied.

Industry relationships

  • Picnic is a member of the Advertising Producers Association and is represented by Partizan for advertising and music-video commissions across the UK, Europe and the US.
  • Its development of Class Zero involves a co-production collaboration with the independent Kofu Studios.

Notable credits

15 credits
  • Daft Punk — Infinity Repeating (2013 Demo): contributing animation studio
  • LEGO Star Wars — 25th Anniversary
  • LEGO Ninjago — Curiosity
  • Channel 4 / 4Creative — Britain Decides
  • Channel 4 / 4Creative — The End of the F***ing World fan-theory motion comics
  • Beats by Dre — Level Up
  • BreachBunny — Sh!!t Happens. Get Covered.
  • Vans x Ben G x Pop Trading Company — Rooted in Skateboarding. Lost in Amsterdam.
  • WeTransfer Portals — Together We Make
  • Coinbase — Degen Trilogy
  • J Hus — Alien Girl
  • BBC Teach — When I Worry About Things
  • Hopster — Family Question Time / Love is Love
  • Amnesty International — You Are Not Powerless
  • CALM — mental-health advocacy animated shorts

Offices

Where Picnic Studio is based

2 locations
  • London office

    London, England, United Kingdom
  • Shenfield office

    270 Priests Lane, Shenfield, Brentwood, Essex, CM15 8LD, EnglandShenfield, England, United Kingdom

    Statutory registered corporate address since 25 February 2022; the report does not establish production activity at these premises.

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