Petrol Advertising

Petrol Advertising is a full-service creative advertising and marketing agency based in Burbank, California. Founded in 2003 by Alan J. Hunter and Benjamin A. Granados, the company works across video games, entertainment, consumer technology and sports. Its work combines brand strategy, visual identity, campaign production and media distribution to support product launches and ongoing audience engagement.

The agency develops integrated campaigns spanning key art, packaging, audiovisual content, social channels and experiential marketing. Its creative production capabilities include 3D character and environment rendering, illustration, motion graphics, visual effects, and live-action and gameplay trailers. Strategy services encompass audience segmentation, brand positioning, competitive analysis and go-to-market planning, connecting campaign concepts with the audiences and channels they are intended to reach.

Campaigns and audience engagement

Petrol's media offering covers global planning and buying, programmatic advertising, out-of-home placements, search and paid social. Data science and campaign analytics support this work alongside community management and creator marketing. The agency also develops cross-industry partnerships and brand activations, extending entertainment campaigns into physical events, lifestyle collaborations and social communities.

Its portfolio includes work for the Call of Duty franchise, Elden Ring and Shadow of the Erdtree, Armored Core VI: Fires of Rubicon, and Mortal Kombat 1. Other reported projects include Squid Game: Unleashed, Fatal Fury: City of the Wolves, Assassin's Creed Valhalla, Cyberpunk 2077 and the Destiny franchise. These engagements span campaign launches, branding, key art and promotional content rather than game development.

Acquired by Toadman Interactive in June 2019, Petrol subsequently became part of Enad Global 7 following the group's January 2020 reorganization. It continues to operate as a distinct agency brand within the group, maintaining its focus on entertainment marketing and creative production.