PERCH Interactive

PERCH Interactive was a retail technology and experiential design company founded in New York City in 2012. It developed interactive merchandising systems that connected physical products with digital content, helping retailers deliver product information and measure shopper engagement at the point of purchase. Its work combined display design, hardware engineering, software and analytics for retail environments.

The company's lift-and-learn technology used optical sensing and computer vision to detect shoppers approaching, touching or lifting merchandise. These interactions triggered contextual content on screens or through projection, including product specifications, instructional videos, reviews and animations. Physical products therefore became interfaces for exploring digital information during an in-store shopping journey.

Its capabilities covered bespoke interactive displays, retail fixture prototypes, multimedia triggers, digital signage integration and deployment from pilots to multi-store rollouts. Applications ranged from product discovery tables and interactive shelves to blended-reality beauty experiences. The company served department stores and brands across beauty, apparel, footwear, consumer goods, pet care, electronics and luxury retail.

Alongside the customer-facing experience, PERCH's systems collected interaction data to help retailers understand engagement and conversion. This combination of physical merchandising, responsive content and measurement was central to its approach: displays could explain products while generating information about how shoppers interacted with them. Its work extended across North America and Europe.

Acquisition and technology continuity

Raydiant acquired PERCH Interactive in September 2022. PERCH's computer vision and interactive shelf technology became part of Raydiant's digital signage and analytics platform under Raydiant AI, and PERCH ceased operating as a standalone studio. In May 2025, Displai Systems acquired Raydiant's assets, technology and customer contracts, including the platform into which PERCH's technology had been integrated.

PERCH's history is consequently rooted in interactive retail installations and the technology behind them, with its later development continuing through the acquiring platforms.