Perception
- Open roles
- 0
- Founded
- 2001
- Employees
- 11-50
- Offices
- 0
About Perception
Perception was an American design studio working across motion graphics, visual effects, title sequences and technology consultancy. Founded in New York City in 2001 by Jeremy Lasky and Danny Gonzalez, it connected cinematic storytelling with practical interface design for entertainment, automotive and aerospace projects. The studio permanently closed on January 15, 2026, after nearly twenty-five years of operation.
Its approach, described as Science Fiction Thinking, combined speculative world-building with consideration of how future technology could function. This informed both fictional screen interfaces and real products, allowing the studio to move between imagined devices, visual narratives and engineering-oriented design assignments.
Cinematic interfaces and titles
A collaboration with Marvel Studios on Iron Man 2 in 2010 became an important milestone. Perception conceptualized Tony Stark’s transparent glass smartphone, holographic monitors and interactive coffee table. Its subsequent work included display interfaces and tactical graphics for The Avengers, holographic systems for Captain America: The Winter Soldier, and technology visualization for Wakanda in Black Panther.
Title design became another substantial part of its practice. Projects included the marble-statue imagery of Avengers: Age of Ultron, the cosmic main-on-end sequence for Thor: Ragnarok, and the hero-signature sequence for Avengers: Endgame. Its work extended into episodic television, animation and games through productions including Loki, Ms. Marvel, Pixar’s Lightyear and Marvel’s Spider-Man 2. Across these formats, the studio combined typography, animation, concept development and compositing to build sequences suited to each production’s visual world.
From imagined technology to real products
Perception also applied its cinematic interface experience to industrial design challenges. It collaborated with Ford on the digital instrument cluster and gauge architecture for the 2016 Ford GT, and with General Motors on interface development for the GMC Hummer EV. Other assignments involved in-car digital systems for Mercedes-Benz and Audi, alongside flight-simulator interface work for CAE and NASA’s Jet Propulsion Laboratory. These projects connected its entertainment design practice with practical questions about displaying information and interacting with complex technology.
More about Perception
Leadership during the final operating period
The founders led the team alongside Chief Creative Director Doug Appleton. This is historical leadership information from before the studio's closure.
Production approach
Lasky and Gonzalez came from R/GA’s broadcast division. Their early production model emphasized achieving cinematic visual effects entirely on desktop computers, using accessible software rather than traditional post-production systems.
The studio supplemented its core full-time team with specialized project freelancers.
Notable credits
18 creditsOffices
Current and former locations of Perception
- New York, United States
New York offices
Former officeAbout this office
**New York City Studio** Status: inactive / historical Address: 345 7th Avenue, 15th Floor, New York, NY 10001, United States Phone: +1 212-563-3388 Former Manhattan production studio and headquarters before primary operations relocated to Secaucus. The report does not establish when these particular premises closed. --- **Office** Status: inactive / historical Opened: 2001 Original Chelsea studio on West 22nd Street, opened in 2001 before the later Manhattan premises. A building number and departure year are not supplied.
- 333 Meadowlands Parkway, Secaucus, NJ 07094, United StatesSecaucus, New Jersey, United States
Secaucus Studio & Corporate Headquarters
Former officeClosed 2026
Final production headquarters, creative laboratory and executive offices; operations ended with the company's January 2026 closure.
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