PerBlue

PerBlue is an independent mobile game developer and publisher based in Madison, Wisconsin. Founded in 2008 by University of Wisconsin–Madison graduates, the studio develops free-to-play games for iOS and Android, with a focus on mid-core role-playing games, hero battlers, puzzle RPGs and strategy games. Its work spans original game development, publishing and ongoing live operations.

The company began in college apartments and initially built its reputation through location-based mobile gaming. Its debut title, Parallel Kingdom, launched in 2008 and was among the earliest location-based mobile MMORPGs. The game combined virtual territory mechanics with players’ real-world locations, attracting more than one million players across five major content expansions known as “Ages.” Subsequent releases included Parallel Mafia, Greed for Glory, Boardtastic and Titan Empires, extending the studio’s work into crime RPGs, city-building strategy and casual skateboarding games.

Mobile RPG development

PerBlue released DragonSoul in September 2015. The fantasy hero-battler reached the Top 10 Western RPG rankings and accumulated nearly 10 million players. GREE International Entertainment acquired the franchise in October 2016 for $35 million. PerBlue remained independent following the transaction and reinvested in original intellectual property and larger brand partnerships.

In May 2018, the studio launched Disney Heroes: Battle Mode in partnership with Disney and Pixar. Its roster brings together characters from properties including Wreck-It Ralph, Toy Story, The Lion King and The Incredibles. The game surpassed 30 million players and entered the top 50 grossing mobile games in the United States.

PerBlue also develops and sustains games through continuing content updates, live events and monetization operations. In 2023, it partnered with N3TWORK Studios to take over ongoing live development and operations for Legendary: Game of Heroes, a fantasy puzzle RPG. Its capabilities include full-cycle mobile game design and software development, publishing, marketing, analytics optimization and direct-to-consumer webshop operations.