PeopleFun

PeopleFun is a mobile game developer and publisher focused on casual, word and puzzle games for iOS and Android. Founded in 2011 by game-industry veterans Tony Goodman and John Boog-Scott, the studio builds free-to-play titles that combine accessible play with long-running live-service support.

Its best-known release is Wordscapes, a word-puzzle game that combines anagram-based word searches and crossword-style grids with scenic backgrounds. The studio’s portfolio also includes Word Chums, Word Stacks, Wordscapes Search, Wordscapes In Bloom, Bricks n Balls, Blockscapes, Wordscapes Uncrossed, Wordscapes Solitaire, Wordscapes Word Blast, and Word Toons.

Mobile game development and live operations

PeopleFun’s work spans the lifecycle of a mobile title, from game design and production through community support, user acquisition, monetization, and ongoing operations. Its reported capabilities include:

• Casual, hybrid-casual, word and crossword-puzzle design
• LiveOps engineering, event cadence, economy tuning and player segmentation
• Game analytics, data science, free-to-play monetization and ad optimization
• Scalable cloud infrastructure and in-game personalization

The company’s live-service approach supports its global mobile catalog with recurring events, player analytics, and continued content development.

Ownership and current operations

PeopleFun was acquired by AppLovin in 2018 and became part of Tripledot Studios Limited following Tripledot’s 2025 acquisition of AppLovin’s mobile-games business. It remains an active operating subsidiary of Tripledot Studios, with John Lee serving as Chief Executive Officer.

The studio operates from Richardson, Texas, in the Dallas–Fort Worth metropolitan area. Its games serve the mobile gaming and digital casual-entertainment markets through the iOS App Store and Google Play Store.