Passion Pictures

Passion Pictures is a London-founded production company with a long history in animation, commercials and documentary filmmaking. Established in 1987 by animator and executive producer Andrew Ruhemann, it grew from a studio formed alongside artists connected with Who Framed Roger Rabbit into a multidisciplinary producer of animated entertainment, advertising and factual work.

Its animation and commercial practice works across 2D, 3D/CGI, mixed media, stop-motion, character animation, real-time puppeteering, motion graphics, VFX and game cinematics. The studio’s work includes animated shorts and series, music videos, branded campaigns and trailers, combining concept development, design, storyboarding, direction, production and post-production.

Notable animation credits include the Academy Award-winning short The Lost Thing, episodes of Love, Death & Robots including "Zima Blue," "Ice" and "400 Boys," Disney’s 101 Dalmatian Street, Marvel’s Rocket & Groot shorts and Apple TV+ series Not a Box. Its commercial and music-video output includes work for Gorillaz, the Aleksandr Orlov Compare the Market campaign, Diablo IV x Korn, Genshin Impact, Fall Guys and League of Legends.

The company also has an established factual-production history, with documentary credits including One Day in September, Searching for Sugar Man, The Imposter, Five Came Back, Listen to Me Marlon, Wham! and Super/Man: The Christopher Reeve Story.

Current structure

In July 2026, the group completed a corporate demerger intended to give its core businesses operational independence. Animation and commercial production continue publicly as Passion Pictures Animation, while live-action and documentary activity operates as PASSION, encompassing Passion Documentaries, Passion Planet and KEO Films. The animation business uses a dedicated primary website while retaining the shared heritage of the original Passion Pictures studio.