PaintScaping

PaintScaping is a Los Angeles-based production company specializing in 3D projection mapping and spatial augmented reality. Founded in 2009 by Philippe Bergeron alongside Julia Bergeron, it creates visual experiences for architectural facades, natural landscapes, live performances and permanent installations. Its name refers to “painting the landscape” with light, reflecting an approach that brings computer-generated imagery into physical environments.

The studio works across temporary event production and long-term media installations. Its projects range from large building projections to animation mapped onto trees, gardens, cliffs, ponds and rock formations. These environments become surfaces for visual storytelling, including character animation, photorealistic scenes and anamorphic illusions. The company also produces drone light shows, including aerial displays synchronized with ground-based projection mapping.

From design to installation

PaintScaping combines digital content creation with technical planning and installation. Its services encompass optical engineering, projector and lens calculations, projection simulations, media-server architecture, architectural lighting and automated control systems. For permanent installations, its work includes hardware integration and custom weatherproof projector enclosures. This combination supports projects in which the imagery, projection equipment and physical surroundings must work together as a coordinated experience.

The company also provides practical, in-camera projection for film, television, commercials and music videos. Its portfolio includes projection work for Calvin Harris and Rihanna’s This Is What You Came For, Porter Robinson’s Get Your Wish, and performances for broadcast television. These productions apply its mapping and animation capabilities to sets and live performers.

PaintScaping serves entertainment venues, theme parks, zoos, hospitality businesses, luxury retailers, automotive brands, commercial property developments and cultural institutions. Its work includes the Dallas Zoo’s Dino Lumina, the University of Virginia Bicentennial, the 2022 NFL Draft at the Bellagio Fountains, and permanent projection installations at American Place Casino. Recurring nature-based projects, including the San Diego Zoo’s Talking Trees, illustrate its use of living landscapes as projection canvases. Its geographic presence extends from North America to Asia, supporting international projects and regional client relationships.