Outstandly

Outstandly is an independent game art outsourcing studio and creative production agency based in London. It produces visual assets for game developers and creative work for digital media, advertising and experiential marketing. Its game production services cover PC, console, mobile and VR/XR projects, serving independent developers and teams working on larger productions.

The studio works across the visual development pipeline, from early concepts and art direction through asset creation, animation, interface design and promotional materials. Concept development includes world building, mood boards, character style exploration and reference sheets. Its capabilities span illustrated 2D artwork, pixel and voxel art, 3D modeling, environment design and character production.

Game visuals and production

Outstandly creates characters, environments, props, weapons and vehicles, with assets optimized for Unity, Unreal Engine and custom game engines. Rigging and animation services support characters and creatures, while its broader production offering includes gameplay visual effects, cutscenes and cinematics. Interface work covers game menus, icons, HUDs and UI/UX prototyping, alongside interactive design for web and mobile experiences.

The studio also develops materials used to present and market games. These include Steam capsule artwork, key illustrations, promotional banners, motion teasers and mobile store video trailers. This gives its commercial offering a span from in-game visual production to the artwork and moving images used around a release.

Origins and broader creative work

The business began in Ukraine around 2018. Following the Russian invasion in 2022, its founders relocated through Europe and established their operating base in London. The business subsequently incorporated in England and Wales in May 2022.

Alongside game outsourcing, the company has developed experiential marketing work and bespoke digital products under the Outstandly Ventures brand. These activities include personalized video invitation systems, experimental interface applications and browser extensions. They extend its work beyond commissioned game assets into interactive products and creative digital experiences.