Optic Sky Productions

Optic Sky Productions is an independent advertising and digital experience production company based in Rochester, New York, with an operating presence in New York City. Commonly known as Optic Sky, the studio combines commercial filmmaking, animation and interactive media for brands, advertising agencies, museums and cultural institutions.

Its work spans national broadcast campaigns, social content, product launches and immersive experiences. Commercial production capabilities cover writing, creative concepting, storyboarding, directing, casting, art direction, set design and cinematography. Production management and technical direction support projects through execution, while editorial, color grading, sound design and audio mixing complete its post-production offering.

Filmmaking and digital experiences

The studio brings together live-action production, 2D and 3D character animation, motion graphics and real-time computer graphics. Its virtual production work uses Unreal Engine and LED volumes for in-camera visual effects, connecting filmed performances with digital environments. The company also works with Unity and offers emerging technology workshops and brand ideation services.

Interactive projects include augmented reality lenses and face or world filters, virtual reality experiences, immersive installations and touchless, sensor-driven exhibits. Experience design and usability testing form part of this work. Optic Sky is an official Snap creator partner and has produced augmented reality experiences for Snapchat and Instagram.

Commercial and cultural work

The studio's portfolio includes Wegmans Food Markets' “Back to Happy” campaign, commercial projects for Google, motion graphics for Amazon, and campaigns or launch content for Zillow, Token, Datto and Zeplin. Its museum work includes a touchless interactive marine fossil mural for The Children's Museum of Indianapolis and an augmented reality quiz connected to the Rochester Museum & Science Center's exhibition about women who changed the world.

Optic Sky serves consumer brands, retail, technology, enterprise software, automotive and nonprofit organizations. An in-house multidisciplinary team works with a wider freelance roster of directors, artists and technical specialists to deliver projects across these formats.