Open Road

Open Road is a creative advertising and entertainment marketing agency based in Burbank, California. Founded in 1995, it develops promotional campaigns for theatrical films, television networks, streaming platforms and video games. Its work combines creative strategy, editorial, motion design, music and sound to produce materials for different audiences and distribution channels.

Campaign development and production

The agency creates theatrical trailers, teasers, television spots, broadcast promos and sizzle reels. Its audio-visual services span conceptualization, editing and finishing, supported by positioning and campaign development for theatrical releases, streaming series and game launches. Digital and social creative extends that work into short-form video, social campaigns and interactive advertising.

Music supervision and sound design form part of its promotional production offering, including music licensing and custom scoring. These capabilities sit alongside editorial and visual design within the agency's broader campaign services.

Open Road has produced marketing materials for studios and platforms including Sony Pictures, Warner Bros., Universal Pictures, Paramount Pictures, Netflix, Disney+, Hulu, Peacock, Amazon Prime Video, Starz and AMC Networks. Its portfolio spans blockbuster franchises, prestige film campaigns and streaming series. Supported assignments include theatrical marketing for Spider-Man: Across the Spider-Verse, trailer and television work for A Quiet Place, and audio-visual marketing assets for the third season of The Mandalorian.

Branding and motion design

Its internal design division, PopClutch, develops network identities, title sequences, animated branding, key art and motion graphics. This expands the agency's work beyond individual promotional spots into the visual identities surrounding entertainment programming. Its design credits include main titles and motion graphics for Real Time with Bill Maher.

In October 2012, Happy Hour Creative acquired Open Road Entertainment with investment support from Breakwater Management. The agency continues to operate as an active entertainment marketing business, with editorial, sound and design capabilities supporting its campaign work.