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Onionlab

Immersive & Virtual Production
Open roles
0
Founded
2008
Employees
11-50
Offices
1

About Onionlab

Onionlab is a multidisciplinary design studio and audiovisual production house based in Barcelona, Spain, working internationally across immersive experiences, architectural projection mapping and interactive environments. Founded in 2008, it brings together visual art, multimedia engineering and digital culture to create installations for cultural institutions, festivals, commercial brands and architectural spaces.

The studio develops projects from initial storytelling and conceptual scripting through audiovisual production and physical installation. Its work combines 3D animation, motion design, custom software, spatial audio and technical direction. Artists, developers, producers and technical specialists collaborate across these stages, connecting the visual content with the systems and physical environments needed to present it.

Experiences across buildings and spaces

Architectural and stereoscopic mapping are central to Onionlab’s practice. Projects include projections for the Museo del Prado bicentennial, mapping on Venice’s Palazzo Ducale featured in Mission: Impossible – Dead Reckoning Part One, and Liberty’s Beacon at the National WWI Museum and Memorial. These productions use building surfaces and large public settings as part of the audiovisual experience.

Its festival work spans stereoscopic projections, responsive lighting and immersive installations. Examples include Evolució and Paradoxa at Signal Festival, Agorythm at Fête des Lumières, and works presented at Klanglicht and MIRA. Subjects explored in the studio’s work include human connection, ecological awareness and speculative futures.

Interactive environments

Onionlab also creates environments in which audiovisual content responds to visitors. Its work extends into museums, retail interiors, hospitality spaces and exhibition pavilions, combining generative media, tracking systems and programmed lighting with spatial design. Projects include interactive systems for the Spain Pavilion at Expo Dubai 2020 and installations for WOW Concept Store, White Rabbit Off-Museum and W Hotel Barcelona’s Noxe.

Alongside content creation, the studio provides technical consultancy, hardware and software integration, on-site assembly and system operation. This production scope allows it to carry a concept through both its digital development and its deployment in a physical setting.

More about Onionlab

Leadership and origins

Aleix Fernández is CEO, founder and creative director; Jordi Pont is co-founder and technical director. Before establishing the company, the founders developed visual performance sets for concerts and clubs.

In-house technology

Onionlab developed OnInOff, a hardware and software platform combining real-time camera tracking, machine learning, spatial computing and lighting automation. It enables interactive installations without requiring complex external coding. The platform operates within the same legal entity as the studio.

Production practices

The studio describes using energy-efficient LED and laser technologies, modular structural components and remote operational pipelines to reduce its environmental footprint.

Architectural collaboration

For Presentedby flagship stores, Onionlab collaborated with External Reference Architects on interactive audiovisual interiors, connecting media production with architectural design.

Notable credits

19 credits
  • Museo del Prado Bicentennial
  • Mission: Impossible – Dead Reckoning Part One
  • Spain Pavilion at Expo Dubai 2020
  • Liberty's Beacon — National WWI Museum and Memorial
  • Evolució — Signal Festival
  • Paradoxa — Signal Festival
  • Agorythm — Fête des Lumières
  • Axioma — Klanglicht Festival
  • Patterns of Time — Klanglicht Festival
  • Echoes of Light — Klanglicht Festival
  • Climate — Festival Constellations
  • Phasing Rain — MIRA Digital Arts Festival
  • Debris — MIRA Digital Arts Festival
  • Paradoxa Dome — MIRA Digital Arts Festival
  • Anderson Bridge installation — i Light Singapore
  • Presentedby flagship stores
  • WOW Concept Store
  • Noxe — W Hotel Barcelona
  • White Rabbit Off-Museum

Offices

Where Onionlab is based

1 location
  • Barcelona office

    Headquarters
    Carrer de Llull 48, 4º 2ª, 08005 Barcelona, SpainBarcelona, Catalonia, Spain

    Global headquarters and sole operational studio, including the hardware/software lab, production headquarters and creative workshop.

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