Omnicom Production

Omnicom Production is Omnicom Group's global content-creation, craft and production practice area. Launched in June 2024, it unifies production capabilities including eg+ worldwide, Omnicom Studios, Designory, Mother Tongue and Link9, alongside creative-agency studio departments. Across international markets, the organisation also operates commercially under the Omnicom Content Experiences (OCX) brand.

Its work combines audiovisual production, post-production, digital design, localization and production operations for scaled, multi-channel advertising and content delivery. The practice supports work from live-action, editing, colour and sound through to 2D and 3D motion graphics, visual effects, product visualisation, print and packaging production.

Content at scale

The operating model is guided by “Craft That Works” and an “Atomic Content” methodology: developing modular creative assets that can be adapted for different audiences, channels and markets. Omnicom Production integrates with Omnicom's Omni operating system and uses creative-technology workflows including AI-assisted automation, synthetic-content exploration, prompt engineering and intelligent asset versioning.

Its localization and adaptation capabilities include mastering, resizing, linguistic adaptation and transcreation, while its production-operations offering covers talent licensing, rights management, procurement, workflow coordination and studio resource management. The network serves sectors including consumer packaged goods, food and beverage, automotive, technology, healthcare, financial services and telecommunications.

Production capabilities

• Live-action commercial production, editing, colour grading and sound design
• 2D/3D animation, motion graphics and VFX compositing
• Scalable digital, e-commerce, display and paid-social asset production
• Product modelling, digital twins and virtual prototyping
• Global campaign localization and cultural adaptation
• High-volume print, prepress and packaging production

Omnicom Production operates through a distributed smartshoring model with major production hubs in New York, London, Warsaw and Bogotá. Its work includes HP's interactive “Build My Printer” 3D product visualizer and a 2026 M&M'S campaign produced with BBDO Chicago.