Interesting Development
- Open roles
- 0
- Founded
- 2015
- Employees
- 1-10
- Offices
- 0
About Interesting Development
Interesting Development was an independent New York creative advertising and brand strategy agency, founded in 2015 as Office of Baby. Paul Caiozzo, Nathan Frank and Daniel Wadia established the business following the closure of Goodby Silverstein & Partners’ New York office, bringing founding accounts including StreetEasy and Zocdoc. The agency combined campaign development with brand identity, naming, packaging and consulting for emerging consumer businesses.
Its work was particularly associated with witty, context-sensitive out-of-home advertising. StreetEasy’s illustrated subway campaigns used the circumstances of finding and living in a New York apartment as creative material. Campaigns including “Live as You Please,” “Find Your Formula” and “Find Your Place” became recurring parts of the agency’s portfolio. Other assignments extended across healthcare, bedding, food and beverage, consumer technology and direct-to-consumer brands.
Campaigns and brand development
The agency’s output included Zocdoc’s “Unsick Day” initiative, Parachute’s bedding campaigns and Siggi’s “Not Too Sweet Is Sweet Enough” broadcast and digital work. Under the Interesting Development name, it developed Vita Coco’s “Impossible to Hate” campaign, brand identity and packaging for Ever & Ever aluminum canned water, and identity and typography for the Fi smart dog collar. Its later portfolio also included campaigns for WordPress.com and KAYAK.
The November 2018 rebrand reflected a business that had expanded beyond advertising into design, startup incubation and venture investing. Interesting Development positioned those activities alongside its established campaign practice, connecting strategic brand development with the practical work of launching products and communicating with consumers.
The agency ceased active operations around 2021 as its principals pursued separate ventures. Its historical websites subsequently became inactive or ceased to represent the company. The Office of Baby and Interesting Development names describe successive identities of the same agency.
More about Interesting Development
Historical leadership
The agency's principals included Tamara Geddes as Chief Executive Officer / Managing Director and Michael Hagos as Founding Partner / Creative Director. Paul Caiozzo held the Chief Creative Officer role, while Nathan Frank was Executive Creative Director / Head of Brand Voice. These are historical agency roles.
Founders' backgrounds
Before the agency was established, Frank co-founded Help Remedies. Caiozzo's earlier advertising work included Burger King's “Whopper Freakout” at Crispin Porter Bogusky and Comcast's “Emily's Oz.” These were individual career credits predating this agency.
Industry recognition
Interesting Development received Silver in Ad Age's Small Agency of the Year Awards in August 2019.
Notable credits
13 creditsOffices
Current and former locations of Interesting Development
- New York, United States
New York offices
Former officeAbout this office
**Office** Status: inactive / historical Address: 33 Irving Place, New York, NY 10003 Original headquarters in Gramercy under the Office of Baby name, preceding the move to Lispenard Street. --- **Office** Status: inactive / historical Headquarters Address: 46 Lispenard St #1E, New York, NY 10013 Later headquarters in Tribeca under the Interesting Development name. The agency ceased operations around 2021.
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