Novelab
- Open roles
- 0
- Founded
- 2009
- Employees
- 11-50
- Offices
- 4
About Novelab
Novelab is a French immersive production and creative technology studio combining storytelling, software engineering and interactive digital design. Its work spans virtual, augmented and mixed reality, video games, cultural installations and enterprise applications. The studio develops experiences for entertainment audiences, museums, brands and industrial organisations, bringing together narrative design, visual production, immersive sound and real-time development.
Founded in Toulouse in 2009, the business originally operated as AudioGaming, developing procedural sound synthesis software. Around 2012–2013, it established the Novelab brand as its focus expanded toward interactive storytelling and VR/AR production. That background in audio research and engineering remains part of its approach to experiences that combine sound, interaction and visual environments.
From narrative experiences to spatial games
Its portfolio includes Type:Rider, a platform game exploring typography, and Notes on Blindness: Into Darkness, a VR experience based on John Hull’s audio diaries. Other productions include the three-part cosmic VR series SPHERES and On the Morning You Wake (to the End of the World), a documentary about Hawaii’s 2018 ballistic missile alert.
Novelab also develops experiences that respond to physical space. Demeter: The Asklepios Chronicles is a mixed reality platformer for Meta Quest that reacts to the player’s surroundings, while its installation work brings interactive content into cultural venues and exhibitions.
Creative and technical production
The studio’s services cover writing, experience design, art direction, animation, software development and immersive audio. Its technical capabilities include volumetric video, photogrammetry, spatial mapping and real-time 3D, supporting projects across headsets, mobile devices, computers and consoles.
Beyond entertainment and culture, Novelab produces industrial training applications, digital twins, virtual showrooms and brand experiences. Its commercial work includes rail training simulations, automotive retail experiences and interactive virtual worlds. Within Mantu Group’s Brand Strategy & Experiences practice, it also collaborates through the Agence Mantu collective, connecting its immersive production capabilities with broader brand and technology projects.
More about Novelab
Leadership and founders
- As of November 2026, Jules Trecco is president, Romain Caciano is CEO, Amaury La Burthe is founder and creative director, and Clément Chériot is partner and chief operating officer / production director.
- Damien Henry and Guillaume Le Nost co-founded the business alongside La Burthe; the report does not establish current executive roles for them.
Audio technology heritage
The original AudioGaming business developed procedural synthesis tools including AudioWind, AudioRain and AudioMotors. The report identifies AudioWind as having been used in the soundscapes of Django Unchained. Audio plugin assets were subsequently spun off under brands including Le Sound.
Recognition and production collaborations
- SPHERES received the Grand Jury Prize (Golden Lion) for Best VR Immersive Work at the 75th Venice International Film Festival in 2018. The project was directed by Eliza McNitt and executive-produced by Darren Aronofsky.
- Novelab produced Notes on Blindness: Into Darkness with Ex Nihilo and ARTE France. The work received recognition at Tribeca and Sheffield Doc/Fest.
- Okawari was presented as an eco-designed interactive VR installation at Venice Immersive in 2022.
Notable credits
14 creditsOffices
Where Novelab is based
- Paris, Île-de-France, France
Paris offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 48 rue Croix des Petits Champs, 75001 Paris, France Opened: 2026 Current headquarters and primary studio; the registered head office transferred here in January 2026. --- **Office** Status: inactive / historical Address: 7 Rue de Châteaudun, 75009 Paris, France Opened: 2021 Closed: 2026 Former headquarters premises, used from September 2021 until the January 2026 relocation.
- Bâtiment SWAM, 101 Avenue Le Corbusier, 59800 Lille, FranceLille, Hauts-de-France, France
Lille office
Direct administrative facility and active secondary establishment, co-located with Agence Mantu Lille.
- Le Rephael, 25 Boulevard Eugène Deruelle, 69003 Lyon, FranceLyon, Auvergne-Rhône-Alpes, France
Lyon office
Opened 2020
About this office
Regional studio sharing Mantu premises. Novelab continues to publish and operate this location despite an April 2026 administrative establishment consolidation.
- Toulouse, Occitanie, France
Toulouse offices
About this office
**Office** Status: active Address: 12 Rue des Teinturiers, 31300 Toulouse, France Direct branch and production studio; the current establishment was registered in April 2023. --- **Office** Status: inactive / historical Address: 4 Rue Boulbonne, Toulouse, France Former Toulouse premises; operating dates are not supplied. --- **Office** Status: inactive / historical Address: 5 Esplanade Compans Caffarelli, Toulouse, France Former Toulouse premises; operating dates are not supplied.
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