NOUGH Studio

Studio Overview

NOUGH Studio is a dedicated first-party game development studio operating under the NEOWIZ corporate umbrella. Established in August 2026, the studio serves as the primary creative unit responsible for the Lies of P franchise. The name "NOUGH" is derived from the phrase "Not Enough," reflecting a core studio philosophy that development is a continuous process of refinement, never fully complete until the product meets the highest standards of its players.

Philosophy and Development

Operating under the motto "Games by Gamers," NOUGH Studio emphasizes a development culture where staff are encouraged to be active participants in the gaming community. The studio utilizes a highly iterative production pipeline, most notably through its "NOUGH Live" and "Game Day" initiatives. These internal processes involve regular, transparent playtesting sessions where the entire development team—including leadership—engages with current builds to identify friction points, refine combat mechanics, and optimize narrative pacing.

Technical Expertise

NOUGH Studio specializes in high-end, console- and PC-focused action role-playing games. The team leverages Unreal Engine 5 to deliver complex level architecture, high-fidelity character modeling, and precise combat mechanics characteristic of the Soulslike genre. Their work is defined by a distinct aesthetic blending dark fantasy with Belle Époque-inspired world-building.

Evolution and Legacy

While formally unveiled as an independent studio brand in 2026, the team originated as "Team Nough" within NEOWIZ's ROUND8 Studio. Following the international success of Lies of P, the team was elevated to its current status to focus exclusively on the expansion and future development of the franchise. The studio continues to maintain a close integration with NEOWIZ’s corporate infrastructure while operating as a specialized creative hub for premium action titles.