Not To Scale

Not To Scale is an independent film and animation production studio founded in London in 2005. It works with advertising agencies, brands, entertainment networks and streaming platforms, bringing together an international roster of directors, animators and designers. Its physical production presence spans London, New York and the Los Angeles area.

The studio combines traditional filmmaking techniques with digital animation and visual effects. Its capabilities include 2D and 3D animation, CGI, stop motion, mixed media and live-action direction, supported by character design, storyboarding and creative direction. This range allows it to work across animated, filmed and hybrid productions rather than relying on a single visual approach.

From development to delivery

Not To Scale’s services extend from creative development and strategy through production and post-production. Early-stage work includes concept development, project management and intellectual property creation and management. Production encompasses animation, live-action film and print, while post-production includes editing, visual effects, colour grading, versioning, sound design and music management.

Its digital storytelling capabilities also include UX development and design, projection mapping and adaptations for social media platforms. These services support projects intended for different formats and distribution channels, alongside more traditional commercial and entertainment work.

Commercial and entertainment work

The studio’s output spans advertising campaigns, short films, title sequences, music videos, broadcast contributions and immersive brand experiences. Its reported commercial projects include Great Western Railway’s animated campaigns, Knorr’s Mini Meals, Oreo’s Game of Thrones, Cadbury’s All Heroes No Zeros and Nike’s Mercurial Dream.

Beyond advertising, its reported portfolio includes work for Coldplay’s A Film For The Future and the main titles for HBO’s The Last of Us. The company serves markets including broadcast and streaming media, technology, fashion and gaming, combining creative development with production and finishing services across these different forms of screen content.