Viaplay Group
- Open roles
- 0
- Founded
- 2018
- Employees
- 1001-5000
- Offices
- 6
About Viaplay Group
Viaplay Group is a Nordic media and entertainment company combining subscription streaming, live sports broadcasting, linear television and commercial radio. Its flagship Viaplay platform serves Sweden, Norway, Denmark, Finland and Iceland, bringing together local original drama, international films and series, and live premium sports. The group also distributes entertainment internationally through partnerships with other platforms.
Established as a standalone entertainment group in 2018 following its separation from Modern Times Group, the company initially operated as Nordic Entertainment Group. It adopted the Viaplay Group name in May 2022, aligning its corporate identity with its streaming service. Its current business centres on the Nordic region, supported by broadcasting operations, content distribution and technology development.
Streaming and content distribution
The Viaplay service offers subscription and hybrid video-on-demand entertainment alongside sports programming. Its catalogue combines Nordic storytelling with titles from international studios, serving audiences seeking both local productions and broader entertainment choices.
Viaplay Select extends the group's content distribution through curated collections licensed to third-party streaming services. This partnership model gives international audiences access to selected drama, films and unscripted programming through existing platforms.
Broadcasting and audio
Beyond streaming, the group operates free-to-air and pay-TV networks distributed through terrestrial, cable and satellite services. Its channel portfolio includes TV3, TV6, TV8 and TV10, together with the V sport, V film and V series brands. These operations combine entertainment programming, commercial broadcasting and sports coverage.
Commercial radio forms another part of the business, with networks in Sweden and Norway and station brands including Rix FM, Bandit Rock and Star FM. Across its services, the group acquires and distributes content and sports rights, manages local transmission and programming, and supports commercial sales.
Content production sits within the separately operated Viaplay Studios subsidiary. The broader group combines these production activities with its streaming, broadcasting and distribution businesses, while maintaining a dedicated product, data and technology development capability for the Viaplay platform.
More about Viaplay Group
Leadership
Jørgen Madsen Lindemann is identified as President and CEO in the research current to November 2026.
Strategic milestones
- The company listed on Nasdaq Stockholm on 28 March 2019, initially under the NENT A and NENT B tickers.
- Strategic recapitalization and operational refocusing took place between 2024 and 2026. The sale of the Dutch streaming business was completed in October 2026 as the group concentrated capital on Nordic operations and Allente integration.
Notable credits
9 creditsOffices
Where Viaplay Group is based
- Ringvägen 52, SE-118 67 Stockholm, SwedenStockholm, Stockholm County, Sweden
Stockholm office
HeadquartersAbout this office
Global corporate headquarters supporting executive leadership, central Nordic media operations and corporate governance; also headquarters of Viaplay Group Sweden AB.
- Strandlodsvej 30, DK-2300 Copenhagen S, DenmarkCopenhagen, Denmark
Copenhagen office
Regional office supporting Danish broadcasting, local commercial sales, programming and media operations.
- Hämeentie 135a / Kuortaneenkatu 2, FI-00510 Helsinki, FinlandHelsinki, Uusimaa, Finland
Helsinki office
About this office
Finnish regional office and operational headquarters of Viaplay Group Finland Oy, overseeing local commercial broadcasting and streaming channels.
- Karvesvingen 7, 0579 Oslo, NorwayOslo, Norway
Oslo office
Regional office supporting Norwegian television broadcasting, P4 Group radio studios and streaming content management.
- Carrer d'Estruc, 9, 08002 Barcelona, SpainBarcelona, Catalunya, Spain
Barcelona office
Technology and engineering hub supporting product, data and technology development for the Viaplay streaming architecture.
- Chiswick Green, 610 Chiswick High Road, London W4 5RU, United KingdomLondon, England, United Kingdom
London office
About this office
UK regional and European operations office operated by Viaplay Group UK Limited, handling sports rights administration, international affairs and regulatory joint-data controllership.
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