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NOOW

NOOW

Creative & Production
Open roles
0
Founded
2016
Employees
1-10
Offices
1

About NOOW

NOOW is an Amsterdam-based creative production house making commercial film, photography and social-first content for consumer brands, direct-to-consumer businesses and creative agencies. Established in 2016, it works across the full production lifecycle, combining creative development with practical production management for campaigns ranging from focused product shoots to multi-day commercial films.

The studio’s work spans brand storytelling, campaign imagery, product and hand-model photography, and moving-image production. Its team manages briefing, budgeting, casting, location scouting, on-set direction and post-production, including editing, colour grading, sound design and delivery formatting.

Built for contemporary channels

A particular focus is vertical 9x16 video conceived for digital and social environments, rather than adapted from a conventional landscape campaign. NOOW also optimises deliverables across aspect ratios, formats and multi-channel codecs, helping campaigns work across their intended platforms.

Flexible production model

NOOW maintains a lean in-house production core and brings in specialised freelance collaborators according to the needs of each brief. This approach supports both compact productions and larger, multi-market assignments while keeping creative and production functions closely connected.

Its portfolio includes work for brands and organisations such as Veloretti, Brouwerij 't IJ, Campina, Nuud, Jean Bâton, SportCity, Ecovacs, Fést Amsterdam, Rosefield, Bol, Stoov, Nespresso, Bertolli, Gall & Gall, Pathé, Somnox, Catawiki and Tylko. The studio also collaborates with agencies including Fitzroy, Natwerk, Midori Creative and L'Agency.

NOOW’s commercial capabilities include directing and cinematography, film and video production, photography, pre-production, casting, location scouting, on-set production management, offline and online editing, colour grading and sound design.

More about NOOW

Leadership and approach

  • Luca Halma founded NOOW with Tristan Albers in 2016 and later continued to run the company independently as owner and executive creative director.
  • The studio describes its approach as “Built for the noow” and “High craft with low ego,” framing its lean, collaborative production model.

Working methods

NOOW’s production workflow uses tools including Google Suite, Notion, Pitch and AI automation to coordinate projects.

Notable credits

21 credits
  • Veloretti
  • Brouwerij 't IJ
  • Campina
  • Basker
  • Nuud
  • Jean Bâton
  • SportCity
  • Cloudpillo
  • Ecovacs
  • Fést Amsterdam
  • Rosefield
  • Bol
  • O'Neill x ByBorre
  • Stoov
  • Nespresso
  • Bertolli
  • Gall & Gall
  • Pathé
  • Somnox
  • Catawiki
  • Tylko

Offices

Where NOOW is based

1 location
  • Amsterdam office

    Headquarters
    Haparandaweg 67 B 4, 1013 BD Amsterdam, NetherlandsAmsterdam, North Holland, Netherlands

    Registered corporate address; operational studio and production workspace are described as being in Amsterdam-Oost near Oosterpark.

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