Niché

About Niché

Niché is a Montreal-based boutique agency specializing in corporate event planning, brand experience, and creative production. Founded in 2013, the agency provides end-to-end event services, combining strategic positioning, narrative scripting, and spatial design with technical execution and on-site logistics management. The studio is recognized for its commitment to sustainable practices, having earned B Corp certification in 2022 and maintaining a focus on social and environmental impact through proprietary greenhouse gas calculation tools and ethical procurement.

Core Capabilities

Operating through a multidisciplinary team, Niché integrates five internal departments to deliver comprehensive event solutions:

• Strategy & Advisory: Client relationship management, communication planning, and attendee journey modeling.
• Production & Technical Direction: Audiovisual engineering, stage rigging, show flow management, and logistical operations.
• L’Atelier (Creative & Art Direction): Spatial layout, environmental branding, 2D/3D design, and motion graphics.
• Digital Integration: Deployment of custom mobile event applications and architecture for hybrid and virtual conferences.
• Sustainability Consulting: Carbon footprint tracking and waste minimization strategies for large-scale corporate events.

Market Presence

Niché serves a diverse portfolio of enterprise and institutional clients, with a strong presence in the non-profit, food and beverage, technology, and financial services sectors. The agency is led by a female-owned executive committee, including founder Andréanne Mathieu and partners Marie-Eve Breton, Élaine Lehouillier, and Sofia Da Silva Pereira. The studio operates from its headquarters in Old Montreal, executing projects across Canada and internationally.