Nice and Serious

Nice and Serious is an independent creative agency founded in London in 2008. Its work brings together brand strategy, campaigns, film, animation and digital design for organisations addressing social and environmental challenges. The agency began as an environmental video production business and developed into a multidisciplinary practice serving charities, non-governmental organisations, public institutions and responsible businesses.

Environmental science and visual storytelling shaped its early direction. Today, its work spans climate and conservation communications, public health, mental health, human rights, social equity and ethical consumption. Its clients and collaborators include Fairtrade Foundation, Bowel Cancer UK, Greenpeace, Vodafone, Penguin Random House and the National Landscapes Association.

Brands, campaigns and production

The agency develops brand strategies, narratives, names, visual identities and tone of voice, alongside integrated campaigns intended to build awareness and encourage action. Its production capabilities cover live-action filmmaking, 2D and 3D animation, motion graphics, illustration, art direction and sound design. Digital work includes website design and development, interactive tools and communications strategy.

Projects demonstrate how these disciplines connect. The National Landscapes Association rebrand brought England and Wales’ Areas of Outstanding Natural Beauty together through a shared visual identity. Fairtrade Foundation’s Do It Fair established a campaign and brand platform used across national media, Fairtrade Fortnight and Glastonbury. For Bowel Cancer UK, Tell Your GP Instead addressed stigma around symptoms and encouraged people to seek medical advice.

Its animation and film work includes Penguin Random House’s 90th birthday animation, an archive-led short celebrating Penguin Books, and One Sweet World for Ben & Jerry’s, which explored social unity and community cohesion. Other commissions include cultural campaigns, charity identities and branding for businesses developing lower-waste products and services.

Following an earlier expansion into North America, the agency consolidated its operations in London. Its practice continues to combine strategic communications with in-house creative production around social and environmental subjects.