NEWHOUSE

NEWHOUSE is an independent, social-first creative, influencer, experiential, and communications agency based in New York City. Established in 2018, it develops campaigns connecting brands with audiences through social platforms, entertainment publicity, creator partnerships, and live experiences. Its work spans film and television, sports, consumer products, technology, retail, and automotive marketing.

The agency combines traditional public relations with digital campaign development. Its entertainment work includes theatrical releases, streaming series, broadcast programming, and studio attractions. Campaign formats range from influencer screenings and talent-led content days to promotional mailers, fan activations, and real-world publicity stunts. Across these formats, the agency works with pop culture, online communities, and brand fandom to shape campaign ideas and audience engagement.

Integrated campaign capabilities

NEWHOUSE offers research, strategy, creative development, production, and campaign reporting. Its social media practice covers agency-of-record management, community engagement, paid campaigns, social listening, and short-form and long-form content. Influencer services support creator selection, campaign development, talent partnerships, and performance measurement.

The agency also produces experiential events and supports entertainment publicity through press days, junkets, premieres, red carpets, and editorial outreach. Production and design capabilities include live shoots, video editing, motion graphics, augmented-reality camera filters, key art, digital advertising, out-of-home creative, interactive prototypes, and responsive websites. These capabilities support campaigns that combine digital content with physical experiences.

Entertainment and brand work

Its portfolio includes promotional campaigns for films and series such as The Last Showgirl, The Friend, Wicked, The Penguin, and Yellowjackets. For The Friend, the agency developed a canine-creator junket, while its Flight Risk work included an immersive 4DX screening for digital tastemakers. It has also served as social media agency of record for Warner Bros. Studio Tour Hollywood.

Beyond screen entertainment, its work includes consumer-brand influencer campaigns, sports-related activations, and publicity for virtual influencer Miquela, reflecting a practice that extends across entertainment, lifestyle, and emerging digital culture.