Newfangled Studios
- Open roles
- 0
- Founded
- 2009
- Employees
- 11-50
- Offices
- 2
About Newfangled Studios
Newfangled Studios is a creative production agency founded in Boston in 2009 by Macaela VanderMost. It combines advertising strategy with an integrated production team, creating social-first campaigns, digital video, live-action commercials and animation. Its work has evolved from commercial spots and music videos toward digitally native content designed for the formats and audiences of individual platforms.
The agency works across campaign development and execution, bringing together concept development, copywriting, casting, creator partnerships, design, illustration and production. Its capabilities span polished commercial filmmaking, documentary-style branded films, motion graphics, animated explainers and informal creator content. Projects can extend from initial creative planning through filming, post-production and delivery of platform-specific assets.
Social and digital production
Its Social Studio develops creative campaigns, creator collaborations, interactive augmented-reality filters and global social toolkits. This work includes adapting concepts for short-form platforms and producing assets suited to paid social placements. The Digital Video Studio focuses on YouTube storytelling, branded films, performance campaigns and personalized video at scale. Its Production Studio supports live-action shoots alongside animation, motion design and illustration systems.
Newfangled’s campaign work includes product launches, mobile app acquisition, brand awareness and recruitment storytelling. Supported projects include campaigns for Google Pixel and Google Fi Wireless, launch creative for Sonos Ace, branded storytelling for MassMutual, and video work for Staples, Hasbro and Bank of America. Its clients span consumer technology, financial services, retail, toys, digital entertainment and mobile applications.
Company development
Movement Strategy acquired Newfangled Studios in May 2025. The studio retained its distinct brand and leadership while joining an agency group with complementary capabilities in social strategy, community management and paid media. The combination connects Newfangled’s creative production work with broader social marketing services. Newfangled continues to operate from Greater Boston with a distributed creative team across the United States and Canada.
More about Newfangled Studios
Leadership and recognition
- As of the November 2026 research, founder Macaela VanderMost remained CEO.
- The report identifies the business as certified woman-owned and LGBTQ+-owned.
Production methods
- The studio describes using simultaneous multi-camera teams to capture cinematic footage, informal user-generated-style content and still assets during the same shoot.
- Its “format cousins” framework adapts a central creative concept for different social platforms. Creator collaborations use a “Tight Brief/Long Leash” approach.
Working practices and creative identity
- The company describes a remote-first operating model supported by biannual in-person company retreats and regional production shoots.
- Its “North Star” philosophy emphasizes creativity and innovation, business results, respect and inclusion, and forward progress.
- A June 2021 brand refresh developed with designer Stephen Kelleher introduced the North Star eye symbol.
Notable credits
10 creditsOffices
Where Newfangled Studios is based
- 117 Kendrick Street, Suite 300, Needham, MA 02494, United StatesNeedham, Massachusetts, United States
Needham office
HeadquartersAbout this office
Greater Boston headquarters and principal physical office at Workbar Needham. This premises represents the saved Boston metropolitan office association.
- Boston, Massachusetts, United States
Boston office
Open roles
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