Neutral Digital

Neutral Digital is a UK creative technology and immersive experience studio specialising in photorealistic CGI, extended reality and spatial computing. Its work combines architectural visualisation with interactive software, creating digital environments that audiences can explore through screens, immersive headsets and exhibition installations. Aviation is a central focus, alongside projects for property developers, hospitality businesses and cultural institutions.

Aviation visualisation and immersive experiences

The studio creates aircraft exterior imagery, cabin interiors, promotional animations and interactive presentations for airlines and aircraft manufacturers. Its capabilities span detailed 3D modelling, livery reveals, virtual showrooms and real-time cabin exploration. Supported collaborations include work with Qatar Airways, British Airways, Emirates, Hawaiian Airlines, Lufthansa, Boeing and Airbus.

Its aviation projects illustrate several ways digital assets can support customer experiences. Qatar Airways’ Qverse recreates aircraft cabins and a premium lounge in an immersive environment, while work for British Airways’ next-generation First Class launch combines digital cabin visualisation with spatial exploration. Other assignments include fleet imagery, aircraft exterior animations and mixed-reality exhibition experiences.

Beyond individual campaigns, Neutral Digital develops interactive digital twins and sales platforms. These include cloud-streamed environments and real-time 3D models that let users explore spaces and configurations. Its proprietary Cabinly application brings interactive cabin exploration and configuration to airline customer touchpoints. The studio also develops applications for Meta Quest, HTC Vive and Apple Vision Pro.

Work beyond aviation

For real estate, Neutral Digital produces digital marketing suites and apartment-finding experiences that combine architectural imagery with interactive navigation. Its wider portfolio includes virtual event environments, physical exhibition installations and educational virtual reality experiences for museums. Across these projects, its services connect visual production, spatial design and application development.

Established in 2012, the business grew from the earlier creative technology practice Neutral. Maxposure Limited acquired a 92% stake in 2025. Neutral Digital continues to operate with creative autonomy and operational independence within the aviation media group.