NeoGames

NeoGames develops digital lottery games and technology for government-sponsored and regulated lottery operators. Operating publicly as NeoGames Studio within Aristocrat Interactive’s iLottery business, it combines an in-house creative studio with platform development and managed operational services. Its work spans instant-win games, digital scratch games and draw-based lottery solutions for web and mobile.

The studio’s production capabilities bring together game mathematics, visual design, sound, animation and software engineering. It produces both custom content and off-the-shelf eInstant games, delivering approximately 120 new titles annually to more than 30 regulated lottery customers across North America, Europe and Latin America. Its approach supports lotteries seeking individual digital games as well as operators building broader online lottery programmes.

Games, platforms and operations

Beyond content production, NeoGames supplies technology for player account management, central draw systems, remote game delivery and business intelligence. Its turnkey offering supports the infrastructure behind digital lottery services, including integrations with third-party content. Platform deployments can use cloud-native or on-premise infrastructure according to the operator’s requirements.

Managed services extend into player marketing, retention, customer relationship management, payment processing, fraud prevention and round-the-clock technical operations. Responsible gaming and regulatory compliance systems form part of its broader capabilities for regulated markets. These services connect content delivery with the ongoing operation of lottery platforms.

Its lottery relationships include operators in the United States, Canada and Europe. The supplied research identifies platform work for the Michigan Lottery, eInstant delivery for the Kentucky Lottery, and contracts with the Massachusetts State Lottery Commission and Germany’s ZEAL Network. These engagements encompass both game content and wider lottery technology.

Founded in 2005, the business developed from early online scratch-card operations into a dedicated digital lottery provider. Following Aristocrat Leisure Limited’s acquisition in April 2024 and the formation of Aristocrat Interactive that June, NeoGames continued as the group’s specialised iLottery studio and technology business. It remains operational within that structure, with development and operational teams in Israel, the United States and Ukraine.