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Natural Intelligence

Advertising & Creative Agency
Open roles
0
Founded
2009
Employees
501-1000
Offices
4

About Natural Intelligence

Natural Intelligence is a global leader in intent marketing and performance marketing, founded in 2009. The company operates flagship comparison platforms Top10.com and BestMoney.com, which help millions of consumers make smarter, more confident buying decisions across 90+ categories.

Its proprietary AI-driven xMatch platform and suite of Generative AI tools match high-intent consumers with leading brands, generating over $700 million in affiliate revenue annually. As one of Google's top 30 advertisers worldwide, Natural Intelligence facilitates over 60 million purchase decisions each year.

The company provides comprehensive services including comparison websites, user acquisition, paid search (SEM), data-driven consumer journeys, and lead generation. It partners with brands in financial services, insurance, marketing tools, and more to maximize their online presence and drive conversions.

Natural Intelligence has a team of over 500 professionals, led by founder Nir Greenberg and CEO Jonathan Edelshaim. The company is bootstrapped, private, and profitable, offering employees a stable environment with a start-up culture. It invests heavily in professional development and is recognized as one of the best hi-tech companies to work for.

More about Natural Intelligence

Leadership:

  • Key People: Nir Greenberg (Founder & Executive Chairman), Jonathan Edelshaim (CEO), Lior Shiff (CTO), Yoav Boasson (CRO), Talya Fried-Sella (CPO), Omer Shai (Chief Innovation Officer), Neta Feller (Chief People Officer)

Industry Verticals:

  • Financial Services (Mortgages, Loans)
  • SMB & B2B (Website Builders, Payroll)
  • Entertainment & Lifestyle (Dating, Meal Delivery)
  • Home (Security, ISP)
  • Health (DNA Testing, Online Therapy)

Achievements:

  • Ranked as one of Google's top 30 advertisers worldwide
  • Generating $700M+ in affiliate revenue
  • Over 60 million annual purchase decisions across 90+ categories

Culture & Hiring:

  • Sees employees as the driving force behind its success
  • Offers a personal training program for every new employee
  • Provides competitive compensation and prioritizes internal mobility
  • Recognized as one of the best hi-tech companies to work for

Diversity & Social Impact:

  • 52% women workforce and 43% women in management
  • Makes meaningful social impact through community partnerships and support programs

Technology:

  • Tools: xMatch (proprietary AI matching technology), Generative AI, machine learning, Kubernetes, AWS, Tealium, and Kafka

Offices

Where Natural Intelligence is based

4 locations
  • Australia

    Australia
  • Tel Aviv-Yafo office

    Tel Aviv-Yafo, Tel Aviv District, Israel
  • United Kingdom

    United Kingdom
  • United States

    United States

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