Naolito Animation Studios

Naolito Animation Studios is an independent animation studio based in Málaga, Spain, creating character-driven stories for brands, agencies, entertainment platforms and games. Its work spans 3D CGI, 2D animation, illustration and original intellectual property, with an emphasis on expressive characters, visual humour and relatable situations. The studio combines commercial production with its own narrative filmmaking and a creative identity rooted in illustration.

The business began in Algeciras in 2009, when illustrator and filmmaker Nacho Arjona developed humorous pop-culture images and “Before & After” vignettes under the Naolito name. Over the following decade, that work expanded into books, merchandise and an international social audience. After pandemic restrictions closed his physical retail spaces in 2020, Arjona taught himself Blender and shifted into 3D animation. Early animation commissions from Netflix and Peak Games helped establish the production business, followed by incorporation in 2021 and the establishment of a physical animation studio in Málaga in 2022.

Commercial animation and original stories

The studio supports projects from concept and visual development through character modelling, rigging, animation, lighting and compositing. Its commercial offering also includes storyboards, animatics, motion graphics, stylized visual effects and adaptations for different platforms and screen formats. For games, it produces animated trailers, cinematic assets, playable advertising and short promotional videos. Character design can extend beyond the screen into collectible figurines and physical merchandise.

Commercial projects include recurring Netflix collectible campaigns for Three Kings’ Day, trailers for Peak Games titles such as Toon Blast, Toy Blast and Match Factory, and animated public-health communications for Healthy Ireland. Other supplied collaborations include PlayStation, Nestlé, Pilot and Hey Clay.

Alongside commissioned work, the studio develops original characters and films. Its Kickstarter-funded debut short, Homework (2024), follows the friendship between a pencil and an eraser and began streaming on Disney+ in January 2026. Further original projects include the cactus-character short A Day in the West, also identified as Tales from the West, and Make it Rain, an animation and game project supported by Spain’s Ministry of Culture.