MVRK
- Open roles
- 0
- Founded
- 2014
- Employees
- 11-50
- Offices
- 2
About MVRK
MVRK (pronounced “maverick”) is an independent experiential innovation studio combining advertising, themed entertainment and creative technology. Founded in 2014, it develops brand experiences that connect physical environments with digital interaction. Its work spans consumer activations, immersive exhibits, live entertainment, retail experiences and custom interactive platforms.
Originating in Orlando, the studio initially advised larger advertising agencies on applying theme park guest-experience thinking to brand marketing. That background informs an approach combining creative strategy, physical fabrication and digital engineering. MVRK brings software and hardware development into the design of environments, allowing audience participation to shape how an experience unfolds.
From concept to interactive experience
The studio’s capabilities cover experience design, industrial design, UI/UX, motion graphics, 3D modeling and video production alongside custom web and mobile development. Its technical work includes augmented and virtual reality, projection mapping, generative AI installations and sensor integrations using RFID, NFC and Bluetooth Low Energy. Fabrication and audiovisual production support the delivery of physical installations and themed interactive systems.
Projects range from individual brand interactions to touring environments and large exhibition spaces. For Totino’s Pizza Rolls during the 2024 Super Bowl, MVRK designed and built delivery robots and produced promotional spots featuring Pete Davidson. The activation supported food deliveries through Uber Eats and DoorDash in multiple cities.
For Blue Origin at Kennedy Space Center Visitor Complex, the studio engineered a synchronized six-person virtual reality experience inside a replica New Shepard crew capsule. Actual flight data and imagery helped recreate the journey above the Kármán Line. Other work includes interactive installations for Netflix’s FYSEE exhibit and the NHL Centennial Fan Arena, a traveling experience combining digital museum elements, locker room replicas and virtual Stanley Cup photo opportunities.
These projects reflect a practice serving advertising agencies, consumer brands, entertainment properties and technology businesses. Across its work, MVRK combines campaign strategy with the engineering and production needed to turn an idea into an audience-facing experience.
More about MVRK
Leadership
- Founder and owner Steve Alexander is CEO. He is a University of Central Florida alumnus.
- Bob Petrosino is Executive Director, with responsibility for business development and growth.
Proprietary platform
During the COVID-19 pandemic, MVRK developed Vx360, a proprietary, device-agnostic virtual platform using 360-degree environments to recreate physical event spaces for hybrid conferences and interactive corporate gatherings.
Independent agency network
MVRK joined Worldwide Partners, Inc. in early 2024, extending its international reach through a network of independent agencies.
Recognition
The Oreo Musical Cookie campaign, developed with The Martin Agency, won Best of Show at the 2021 Orlando Advertising Awards. Its interactive turntable used sensors to select Wiz Khalifa tracks according to the cookie layers presented.
Notable credits
10 creditsOffices
Where MVRK is based
- 100 East Pine Street, Suite 202, Orlando, FL 32801, United StatesOrlando, Florida, United States
Orlando office
HeadquartersAbout this office
Global headquarters and primary production and creative studio, supporting executive leadership, strategy, digital engineering, interactive development and project operations.
- 147 Prince Street, Brooklyn, NY 11201, United StatesBrooklyn, New York, United States
Brooklyn office
Direct regional studio supporting client engagement, creative direction, experiential production and East Coast campaign operations.
Open roles
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