MovieStarPlanet

MovieStarPlanet is a Copenhagen-based developer and publisher of social games and virtual worlds for children and young teens. Founded in 2008, the company grew out of an educational project focused on interactive English-language learning. Its games combine creative tools, customizable characters and multiplayer spaces, with a particular focus on tweens aged 8–13.

The original MovieStarPlanet launched in Denmark in summer 2009. Players create movie-star avatars, explore social chatrooms and express themselves through movies, artbooks, looks and scrapbooks. Fashion and dress-up systems sit alongside a virtual economy built around StarCoins and VIP memberships. Following its Danish launch, the game expanded into European markets, North America, Australia and New Zealand.

Games and creative worlds

The studio has developed a portfolio that extends its social and creative approach across several formats. MovieStarPlanet 2 updates the flagship concept with 3D graphics and a mobile-first architecture. BlockStarPlanet, originally released as RoboBlastPlanet in 2014, brings multiplayer sandbox building into the portfolio. BooniePlanet explores virtual-pet play, with companion spin-offs including Boonie Bounce and Boonie Rescue.

Across its products, the company develops experiences for web, mobile and desktop platforms. Its work spans game design, engineering, visual content, publishing and ongoing live operations. User-generated content is central to the experience: players can make and share creative work as well as participate in the games’ social environments.

Safety and ongoing operation

Child safeguarding is a significant part of the studio’s operating model. MovieStarPlanet combines automated text filtering with human moderation to support its young player communities. Community management and trust-and-safety work accompany the development and maintenance of its online worlds.

The company’s intellectual property also extends beyond games. A monthly MovieStarPlanet magazine has been published across Europe through a partnership with Egmont, while Panini trading-card collectables bring the brand into physical products. These activities complement the studio’s continuing development and publishing of its own digital entertainment.