Motive Creative

Motive Creative is an independent entertainment advertising agency and post-production studio based in Hollywood, Los Angeles. Founded in 2008, it develops marketing for theatrical films, television series and streaming releases, combining creative strategy, editorial, design and production with in-house finishing.

The agency’s work spans trailers, teasers, television spots, promos and digital and social campaigns. Its broader capabilities include key art, bespoke print, packaging, motion graphics, 3D design and main titles. This range allows its teams to contribute across audiovisual, print and platform-specific elements of an entertainment campaign.

Campaign development

Motive Creative’s strategy services encompass brand positioning, audience and cultural insights, campaign planning, creative briefs and platform engagement. Creative development includes copywriting, art direction, music curation and content ideation, alongside talent direction, influencer curation and brand partnerships. The agency also offers paid creative and organic content services for campaigns distributed across different channels.

Its design practice covers visual branding, illustration, typography, packaging and merchandise, as well as motion-led work. Production capabilities extend to video and photography, special shoots, music videos, featurettes and electronic press kits. Experiential strategy and production form another part of its offering.

Editorial and finishing

Editorial sits alongside sound design, music customization, color grading and finishing within the company’s production capabilities. Its physical production facility brings editorial, graphics and finishing functions together, supporting work from campaign concepts through completed marketing materials.

Motive Creative serves film studios, streaming platforms and television networks, with additional work across broadcast, sports and experiential marketing. Its supplied portfolio includes campaigns for A24, Focus Features, HBO, Netflix, Searchlight Pictures, Universal Pictures and Warner Bros. Pictures, among other entertainment companies.

The studio’s campaign work includes theatrical releases, streaming films, episodic television and documentaries. Deliverables vary by project, ranging from an individual teaser or trailer to combinations of television, digital, social and awards-campaign materials.