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Monster Energy

Corporate Internal Media Team
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Founded
1935
Employees
5001-10000
Offices
6

About Monster Energy

Monster Energy is a global lifestyle and entertainment powerhouse, primarily known for its wide portfolio of energy drinks and alternative beverages. The company positions itself as an entertainment studio that creates immersive experiences for fans of action sports, music, gaming, and youth culture.

Core Business: Development, marketing, and distribution of energy drinks (e.g., Original Monster, Zero Ultra, Java Monster, Rehab Monster) and non-alcoholic beverages.

Entertainment & Lifestyle: Monster Energy funds and sponsors high-octane projects, including the Monster Energy Supercross series, Monster Jam, extreme-sports events, major music festivals (e.g., Osheaga, Lollapalooza), and a growing esports presence. It supports a scene of athletes, bands, and fans to create authentic experiences.

Global Presence: Products are sold in over 150 countries, with regional offices in locations including Corona (CA), Shanghai, London, Tokyo, Singapore, Toronto, and São Paulo.

Leadership: Founded by Rodney Sacks and Hilton Schlosberg, who serve as Co-CEOs. The company operates with a culture described as "The Monster Family" and values like "GSD" (Get Shit Done), resilience, and supporting the scene.

More about Monster Energy

Corporate Status: Public (NASDAQ: MNST)

Primary Headquarters: 1 Monster Way, Corona, CA 92879, USA

Key Projects & Portfolio: Monster Energy, Java Monster, Monster Ultra, Juice Monster, Rehab Monster, and Reign. Recent launches include "The Beast Unleashed" and "Nasty Beast" alcoholic lines.

Major Partners: The Coca-Cola Company (Distribution), McLaren (F1), Tiger Woods, UFC, MotoGP, and PBR (Professional Bull Riders).

Marketing Tools: Leverages an extensive social-media network (Facebook, Instagram, TikTok, X/Twitter, YouTube) and global distribution network via a strategic partnership with The Coca-Cola Company.

Awards & Recognition: A leader in the energy drink industry with significant market share (approximately 30% in the US).

Notable credits

10 credits
  • Monster Energy Supercross
  • Monster Jam
  • Monster Energy Cup (NASCAR)
  • Heli-Board Experience
  • Monster Mayhem
  • Osheaga
  • Lollapalooza
  • UFC
  • MotoGP
  • PBR

Offices

Where Monster Energy is based

6 locations

  • São Paulo office

    São Paulo, Brazil

  • Toronto office

    Toronto, Ontario, Canada

  • Tokyo office

    Tokyo, Japan

  • Singapore office

    Singapore

  • London office

    London, England, United Kingdom

  • Corona office

    Corona, California, United States

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