Moment Factory

Moment Factory is a Montreal-founded multimedia entertainment studio that creates immersive environments combining video, lighting, architecture, sound and special effects. Established in 2001, it develops experiences for public spaces, cultural destinations, entertainment venues and commercial environments, bringing together storytelling, scenography and interactive technology.

Its multidisciplinary practice spans creative direction, artistic concept development, narrative scripting and visual design through technical engineering, content production and installation. Teams produce animation, CGI, motion graphics, live-action imagery, spatial sound and original music, alongside architectural and theatrical lighting. Interactive software, motion tracking and sensor integration allow environments to respond to visitors and real-time inputs. The studio also provides systems integration, technical commissioning and ongoing operational maintenance.

Attractions and public environments

Moment Factory has delivered more than 600 projects worldwide. Its work includes permanent architectural media installations, civic lighting projects, outdoor night walks and immersive heritage experiences. The Lumina Night Walk series began with Foresta Lumina in Coaticook, Quebec, and expanded into attractions including Astra Lumina, Terra Lumina, Alta Lumina and Island Lumina. Its AURA series brings sound, light and projection into historic architecture, including Montreal’s Notre-Dame Basilica and the Dôme des Invalides in Paris.

Other projects include the interactive illumination of Montreal’s Jacques Cartier Bridge, multimedia installations at Los Angeles International Airport’s Tom Bradley International Terminal, and digital environments at Singapore Changi Airport. These commissions combine media production with the physical constraints and visitor flows of working buildings, transport facilities and public landmarks.

Live entertainment and integrated production

The studio’s portfolio also extends to concert touring, festivals and broadcast performances. Credits include interactive video scenography for Nine Inch Nails’ Lights in the Sky tour and multimedia design for Madonna’s Super Bowl XLVI Halftime Show.

From its Montreal headquarters and international branches, Moment Factory serves markets ranging from museums and theme parks to hospitality, retail and brand experiences. Its production model connects creative development with engineering and on-site delivery, supporting both bespoke commissions and its own recurring attraction formats.