Modicum
your in-house agency away from home
- Open roles
- 0
- Founded
- 2002
- Employees
- 51-200
- Offices
- 1
About Modicum
Modicum is an independent digital creative, animation, and content agency based in New York City. Founded in 2002, the business began as ProPoint Graphics, specializing in presentation design and corporate visual communications. It later adopted the Modicum brand as its work expanded into broader digital experiences, brand strategy, animation, and content production.
The agency focuses on helping organizations explain complex technologies and business propositions through visual storytelling. Its work spans B2B marketing, executive communications, product launches, and brand experiences, combining strategy, design, motion, and technology across different formats. Its clients include technology companies, media platforms, healthcare organizations, and enterprise software businesses.
From brand strategy to live experiences
Modicum develops brand audits, market positioning, visual identities, and brand guidelines, alongside the materials that bring those systems into use. These include campaign creative, websites, mobile applications, interactive sales tools, and marketing collateral. Presentation work remains a central capability, encompassing executive keynote decks, sales presentations, product announcements, and conference graphics.
Its motion and video services include 2D and 3D animation, motion graphics, explanatory films, promotional videos, and product reveals. For live and streamed events, the studio creates stage graphics, broadcast packages, launch visuals, and supporting promotional assets. It also produces interactive demonstrations and digital experiences that explain products or support sales conversations.
Selected collaborations
Modicum's Google work includes Made by Google launch events, Google I/O, and campaigns involving Gemini, Google Photos, and Android XR. These projects encompass keynote design, animated content, product demonstrations, and launch communications. For Samsung TV Plus, the agency has developed branding, broadcast graphics, and promotional assets for Jonas Brothers Live and Letterman TV.
Other work includes YouTube Brandcast presentation graphics, Qualcomm Snapdragon Summit launch visuals, Bloomberg Media design, and communications for the Hospital for Special Surgery. Projects for Celonis, Quizlet, Pinterest, and Bristol Myers Squibb further reflect its focus on making business, healthcare, and technology subjects accessible through design.
More about Modicum
Leadership
The research identifies Jim Confalone as founder, Harry Karamitopoulos as president, and Gabriel Schwartz as VP of Sales and Account Management.
Working practices
Modicum describes its operating approach as emphasizing a flat hierarchy, cross-functional collaboration, and direct client access to designers, animators, and strategists. Its flexible hybrid model combines New York metropolitan team members with distributed remote creators.
Public commitments and giving
The agency is a signatory of the Clean Creatives pledge and the 3% Pledge for Pay Equity. It also reports membership in the Diversity Action Alliance and the Google Supplier Diversity Program.
Its direct giving referral initiative supports philanthropic partners including charity: water, Girls Who Code, Everytown, and The Nature Conservancy.
Notable credits
16 creditsOffices
Where Modicum is based
- New York, United States
New York offices
HeadquartersAbout this office
**New York Studio Headquarters** Status: active Headquarters Address: 1350 Broadway, Suite 420, New York, NY 10018, United States Email: hello@modicum.agency Phone: +1 800-906-4646 Overall headquarters housing executive management, account teams, and creative directors. The studio relocated here from 145 West 30th Street. --- **Office** Status: inactive / historical Address: 145 West 30th Street, 3rd Floor, New York, NY 10001, United States Former physical studio, used before the relocation to 1350 Broadway. The relocation year is not supplied.
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