Mod Op

Mod Op is an insights-driven marketing communications and creative technology agency serving B2B and B2C businesses. Founded in 2017, it brings together brand strategy, advertising, digital experiences, public relations and marketing technology, combining creative development with artificial intelligence, data science and automation. Headquartered in South Florida, the agency operates across the United States, Canada and Panama.

Its work spans the development of brand platforms and campaign concepts through to the design, engineering and delivery of customer experiences. Advertising capabilities include copywriting, art direction, broadcast, out-of-home and multichannel campaigns. Packaging and identity work extends to consumer packaging, structural branding and visual identity systems, while experiential production encompasses live corporate events, interactive brand activations and environmental design.

Connecting creative work and technology

Mod Op's digital practice covers website and web/mobile application design, UX/UI, development and hosting. Its marketing technology services include lead generation, account-based marketing, customer journey mapping and CRM and automation implementation. The agency works across platforms including Adobe Marketo Engage, Salesforce/Pardot and HubSpot, connecting marketing strategy with the systems used to execute it.

Strategic communications adds corporate messaging, technology public relations, media relations and reputation management. Research, market intelligence, search optimization and media planning and buying complement these capabilities, supporting both consumer-facing campaigns and complex business marketing programmes.

Growth and market reach

The business has expanded through acquisitions that broaden its creative, communications and technical capabilities. Its development since 2019 has brought together expertise in digital transformation, technology PR, consumer creative, packaging design and marketing automation. Alterna Equity Partners made a platform investment in February 2022 to support that expansion.

Mod Op serves markets including consumer goods and lifestyle, media and entertainment, gaming and esports, technology and SaaS, energy, travel and hospitality, telecommunications, food and beverage, and financial services. This breadth allows the agency to combine specialist disciplines within a wider marketing communications offering.