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Mitosis Games

Games & Interactive
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Founded
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Employees
11-50
Offices
2

About Mitosis Games

Mitosis Games was an American mobile game development studio focused on social casino and casual games. Its work combined puzzle and renovation mechanics with slot-based progression, game economies and live operations. The company operated from New York and Austin, bringing together game design, engineering, product strategy and analytics capabilities.

The studio developed games for iOS and Android, with an approach that connected casual play and narrative progression to social casino mechanics. Its capabilities covered full-cycle mobile development, monetization modeling, product analytics and ongoing game operations.

Games and gameplay

An early project, Magic Meadow, was a fantasy adventure puzzle game featuring Hugo the dragon. The studio subsequently developed Millionaire Mansion Real Cash, also released as Millionaire Mansion Slots Game.

In Millionaire Mansion, players renovate a Victorian estate while progressing through themed slot machine levels. The game combines renovation progression with casino-style play and daily sweepstakes entries for real cash prizes. Mitosis Games served as its developer and original publisher.

Acquisition and subsequent operations

PlayChannel Inc. acquired Mitosis Games on January 1, 2022. Following the acquisition, the live operations, codebases and intellectual property associated with Millionaire Mansion became part of PlayChannel's portfolio. Subsequent publishing and operation of the game continued under PlayChannel and its Play To Win Games imprint.

The acquisition marked the end of Mitosis Games' independent operating period. Its company history and mobile portfolio center on casual and social casino development, including the combination of puzzle, renovation and sweepstakes features.

More about Mitosis Games

Founders and professional background

  • Stuart Zoble, Ph.D., and Maytal Olsha co-founded the studio and served as co-CEOs during its independent period. Zoble concluded his co-CEO tenure following the 2022 acquisition.
  • Zoble previously co-founded Rising Tide Games, which Zynga acquired in 2015. Olsha previously held senior executive and vice-president roles at Zynga.

Technology and financing

  • The development team used proprietary analytics built on AWS, Python and Unity in developing its flagship game.
  • London Venture Partners led Series A financing in June 2017. Disruptive also invested in the company.

Notable credits

2 credits
  • Millionaire Mansion Real Cash / Millionaire Mansion Slots Game
  • Magic Meadow

Offices

Where Mitosis Games is based

2 locations

  • New York office

    Headquarters
    175 Varick St., New York, NY 10014, United StatesNew York, United States

    Overall company headquarters in SoHo, supporting executive leadership, product strategy and design operations.

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  • Austin office

    Austin, Texas, United States

    Satellite development and engineering studio.

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