Mirada
- Open roles
- 0
- Founded
- 2010
- Employees
- 51-200
- Offices
- 1
About Mirada
Mirada is a Los Angeles creative agency and production company working across live-action filmmaking, design, animation, immersive experiences, and interactive media. Its practice brings together traditional production craft and digital development, with work spanning commercial campaigns, entertainment branding, music videos, spatial installations, and applications. The studio serves entertainment, advertising, technology, gaming, sports, music, and consumer-brand markets.
The company develops projects from creative strategy and narrative concepts through production and finishing. Its capabilities include live-action direction, physical production, visual identity systems, motion graphics, 2D and 3D animation, editorial, visual effects, color, and digital finishing. For experiential work, Mirada combines AR, VR, and XR development with large-format screen design and real-time production. This range supports projects that move between broadcast, digital platforms, physical environments, and interactive experiences.
Its recent portfolio includes campaign production and broadcast packaging for ESPN’s 2026 Women’s March Madness campaign, concept and animation for Netflix’s Stranger Things final-season ident, and an interactive digital experience for Warner Bros.’ Beetlejuice Beetlejuice. Other work includes Google Android’s CES 2024 activation on the exterior of the MSG Sphere and promotional branding for Netflix’s Wednesday. These projects illustrate the studio’s combination of filmmaking, visual design, and technology across different audience settings.
Founded in December 2010, Mirada began as a collaborative storytelling studio combining a design practice, visual effects and animation facilities, live-action production, and creative development. Its early work encompassed installations, interactive publishing, commercials, music videos, and film sequences. The studio’s historical portfolio includes the IBM Centennial THINK exhibit, Cornelia Funke’s MirrorWorld application, and concept design, visual effects, and a prologue sequence for Pacific Rim.
Following a period of integration with Motion Theory, Mirada joined Trailer Park Group through an acquisition in 2018. The business continues as a dedicated creative and production studio within the group. Its current legal entity dates to 2018, while portions of its published portfolio originated under the earlier MTh/Mirada operation.
More about Mirada
Founders and leadership
Mirada’s founders were Guillermo del Toro, Mathew Cullen, Guillermo Navarro, and Javier Jimenez. Cullen and Jimenez had previously co-founded Motion Theory in 2000.
As of the November 2026 research, the leadership roster includes co-founder Mathew Miguel Cullen as Director and Executive Creative Director; Robin Resella as Executive Creative Director; Vanessa Marzaroli as Creative Director; Anna Joseph as EVP and Executive Producer; Sean Barney as Executive Producer; and Eric Zapakin as Head of Design and Post Production. The historical founders are not all identified as current executives.
Production methods
The report describes real-time Unreal Engine integration and custom-trained AI models designed to reflect an entertainment property’s visual aesthetics. It characterizes the studio’s AI narrative pipelines as ethically trained; this is a reported description of its approach rather than an independent assessment of training practices.
Corporate development
Partner divestments around 2013 led to integration with Motion Theory. Mirada was subsequently spun out and reorganized under its own corporate entity in 2018, distinguishing the continuing studio’s history from the formation date of its present legal entity.
Notable credits
17 creditsOffices
Current and former locations of Mirada
- Los Angeles, California, United States
Los Angeles offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 163 S La Brea Ave, Los Angeles, CA 90036, United States Phone: +1 (323) 496-4163 Office webpage: https://mirada.com/contact/ Current overall headquarters, creative studio and production facility. --- **Office** Status: inactive / historical Address: 6922 Hollywood Blvd, 10th Floor, Los Angeles, CA 90028 Opened: 2016 Former Mirada premises co-located with Trailer Park Group before the move to the dedicated La Brea facility.
- Marina del Rey, California, United States
Marina del Rey office
Former officeOpened 2010 · Closed 2016
Former 25,000-square-foot facility occupied from 2010 to 2016; Mirada subsequently relocated to Hollywood.
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