Mindshow

Mindshow was a Los Angeles-based real-time CG animation studio and virtual production technology developer serving television, streaming entertainment and branded content. Its business combined animation production with proprietary software, bringing performance capture and interactive production tools into the creation of animated entertainment.

The company began in 2014 as Visionary VR. Its early consumer software enabled users to embody 3D characters, record voice and physical performances, and direct animated shorts inside a virtual reality headset. Available for HTC Vive through Steam Early Access, the tool treated animation as a performed, immersive activity, with users controlling characters and staging scenes within a virtual environment.

In 2020, Mindshow shifted toward professional CG animation and enterprise production. Its services covered script-to-screen animation, character design, 3D modeling, custom rigging, previsualization and voiceover integration. The studio applied its real-time approach to children's entertainment, animated music videos, personalized greetings, commercial content and documentary production.

Production work

Mindshow's productions included Mattel's Enchantimals: Sunny Savanna Sparkle Spectacular and Enchantimals: Meet the Royals, along with animated music videos for Monster High. It collaborated with Falcon's Creative Group on Netflix's A StoryBots Space Adventure, an educational special connected to SpaceX's Inspiration4 mission that combined live-action footage with CG animation.

Its commercial work also included animated marketing for Pepsi, sports graphics for ESPN and personalized holiday videos for Cameo Kids. One of its final projects was How The World Went Apesh*t, an animated documentary developed with Fremantle's Original Productions.

In January 2025, the company introduced an enterprise Virtual Production Platform for licensing to third-party studios alongside its internal production services. This extended its business beyond commissioned animation, making its production technology available to other animation teams.