Mind Candy

Mind Candy is a British children’s entertainment and digital game studio based in London. Founded in 2004 by Michael Acton Smith, it creates character-led worlds, mobile games, interactive learning experiences and audio content for children and families. Its work spans original intellectual property, application development, storytelling, publishing and consumer products.

The studio first attracted attention with Perplex City, an alternate reality puzzle game introduced in 2005. In April 2008, it launched Moshi Monsters, a browser-based virtual pet and role-playing world for children aged six to twelve. The property reached more than 100 million registered players across 150 territories and expanded into toys, trading cards, books, magazines, music and a theatrical animated film. This development established a business model that connects digital characters and games with entertainment and merchandise beyond the screen.

From virtual worlds to everyday play

As children’s entertainment shifted toward smartphones and tablets, Mind Candy adapted its portfolio. The original Flash-based Moshi Monsters web service closed in December 2019, while the company developed new ways for families to engage with its characters and stories.

Moshi Kids focuses on sleep, relaxation and social-emotional learning through audio bedtime stories and guided meditations. The report records more than 10 billion minutes of listening across the app. Moshi Play extends the portfolio into interactive puzzles and learning activities for toddlers and young children, alongside creative colouring applications.

The company has also developed personalized storytelling through Petlandia and expanded its intellectual property portfolio with World of Warriors. Across its products, Mind Candy combines character creation, game and application design, digital audio production and educational content with licensing and merchandising.

As of November 2026, the studio was pursuing a revival of Moshi Monsters following a fan-backed Kickstarter campaign. Its reported plans included a new mobile and PC simulation game scheduled for 2027 and an animated television series planned for 2028. These projects extend an established franchise while the studio continues its children’s learning and well-being products.