Millarc

Millarc is an independent Polish CGI studio and creative production house based in Kraków. Founded in 2008, it developed from a specialist 3D visualization practice into a commercial production partner for consumer technology, automotive and design brands. Its work combines photorealistic product imagery with animation, motion design and simulation, creating visual material for advertising campaigns and product launches.

The studio provides full CGI production, from creative direction and storyboarding through modeling, texturing, look development, lighting and compositing. Its output includes commercial films, animated product reveals, key visuals, packshots, device wallpapers and screen designs. Liquid, particle and dynamics simulations feature prominently in its work, alongside close-up treatments of materials, finishes and industrial design.

Product storytelling

Consumer electronics form a substantial part of Millarc’s portfolio. Its projects for Huawei include animation for the Mate XT Ultimate folding smartphone, dynamic wallpapers, tablet reveals and wearable product imagery. Work for Xiaomi spans mobile devices and automotive visualization, including the SU7 electric vehicle and Mix Flip 2. The studio has also produced smartphone campaigns for OnePlus, Realme and Tecno.

These productions address different aspects of product presentation: folding mechanisms, material textures, device finishes and motion-led reveals. Millarc’s combination of product visualization and simulation supports both detailed depictions of hardware and more stylized launch imagery. The portfolio extends from individual campaign assets to animated presentations built around a product’s physical design.

Beyond electronics, Millarc creates automotive imagery, eyewear presentations and CGI for beauty and consumer goods advertising. Its published work includes detailed visual treatments of OVVO Optics eyewear and photorealistic beverage assets for Lech. This range connects its product-rendering background with broader commercial animation and post-production capabilities.

The business began as a sole proprietorship and incorporated as a Polish limited liability company in January 2022. It continues to operate as a privately held studio.