wearemighty

wearemighty is a Singapore-founded AI creative infrastructure company that develops tools and production workflows for enterprise marketing teams. Previously known as Mighty Bear Games, it now operates commercially as SecretSauce Labs, combining a brand content generation platform with creative engineering teams embedded within client organisations. Its current work focuses on producing marketing materials that retain a consistent brand identity across repeated generations.

The company's SecretSauce platform learns a brand's guidelines, tone and visual assets, then uses that information to generate marketing imagery, video creative and product content. Its infrastructure centres on a persistent memory layer called the Brand Brain, designed to maintain brand requirements throughout production. Alongside the software, the company provides custom workflow automation and integrations connecting generative models, quality assurance tools and creative asset pipelines.

Its service model also includes forward-deployed AI creative engineers and creative leads working directly with enterprise marketing and brand teams. This brings its technology into clients' production processes, supporting automated content creation and the integration of AI into established creative workflows. The company has a presence in Singapore and the United Kingdom, with its UK expansion supporting research and development and European enterprise partnerships.

From games to creative infrastructure

Founded in 2016, the business initially developed accessible multiplayer games. Its releases included Butter Royale and Disney Melee Mania for Apple Arcade, followed by the Web3 multiplayer title Mighty Action Heroes and Telegram-based experiences under GOAT Gaming.

The transition towards AI infrastructure grew out of production challenges encountered while developing game assets. Work on maintaining visual consistency across large volumes of generated content became the foundation for its enterprise offering. The company adopted the wearemighty name in January 2026 and subsequently wound down its legacy gaming operations. By September 2026, it had completed its exit from game development and shifted its enterprise operations to the SecretSauce Labs identity.