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Mighteor

Creative & Production
Open roles
0
Founded
2013
Employees
N/A
Offices
0

About Mighteor

Mighteor was an internet video production company and digital creative agency founded in 2013 by Elizabeth Giorgi in Minneapolis, Minnesota. Its work combined cinematic production with online promotion and distribution strategies designed for social media, mobile viewing and streaming platforms. The company later expanded to Denver and served brands seeking purpose-built digital advertising and online storytelling.

The studio offered production support from initial concept through delivery. Creative development included strategic storytelling, scriptwriting, storyboarding and subscriber strategies. Production capabilities covered live-action filming, cinematography, lighting, camera operation, casting, location scouting and set design, alongside live broadcasting. Its post-production work included editing, audio engineering, sound cleanup, motion graphics, 2D and 3D animation, and color grading.

Distribution formed part of its approach to internet-first production. Mighteor supported YouTube and Vimeo channel management, digital video distribution, and optimization for streaming and mobile audiences. Its output included branded campaigns, mobile video advertising, commercial explainers and online video series, connecting production decisions with the platforms where audiences would encounter the work.

The company's clients spanned technology, financial services, food and consumer goods, sports, and public-sector communications. Reported work included digital content for Facebook, Microsoft, Adobe and the NFL; web video campaigns for financial institutions; and food, recipe and lifestyle series for consumer brands. These engagements reflected a business focused on commercial storytelling across different digital formats.

On November 4, 2020, creator network Standard acquired Mighteor in an all-cash transaction. Its staff, equipment and production resources were subsequently integrated into Standard's internal production operation, which launched as Standard Studios in February 2021. Independent operations under the Mighteor brand ceased. Mighteor's historical work remains distinct from the later productions of Standard Studios and from soona, the separate photo and video business co-founded by Giorgi.

More about Mighteor

Founding motivation

Elizabeth Giorgi established the company after struggling to find traditional media roles that embraced digital-first viewing habits.

Leadership and a separate venture

Hayley Anderson served as Mighteor's Creative Director. In 2019, Anderson and Giorgi co-founded soona in response to demand from smaller businesses for fast, affordable visual content. Mighteor continued to handle higher-budget, bespoke productions while soona developed a same-day photo and video model. Following Mighteor's acquisition, Giorgi stepped away from day-to-day operations to focus exclusively on soona.

Notable credits

12 credits
  • Facebook — streaming and mobile video advertising campaigns
  • Microsoft — branded digital video content
  • NFL — digital storytelling and promotional content
  • Adobe — digital commercial video production
  • Wells Fargo — web video campaigns
  • U.S. Bank — web video campaigns
  • General Mills — branded food and lifestyle video series
  • Pillsbury — recipe and lifestyle video series
  • Colorado Department of Public Health and Environment — public health education and outreach media
  • Cheddar Up — Meet Cheddar Up commercial explainer
  • CableLabs — digital video project about telecom technology and research
  • Track Ninja — commercial video production

Offices

Current and former locations of Mighteor

2 locations
  • Denver office

    Former office
    1235 South Broadway, Suite 201, Denver, CO 80210Denver, Colorado, United States
    About this office

    Former company headquarters and main production studio. The premises ceased operating under the Mighteor brand after the Standard acquisition.

  • Minneapolis office

    Former office
    Minneapolis, Minnesota, United States

    Former original production hub. Independent Mighteor operations ceased following the acquisition by Standard.

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