MFX
- Open roles
- 0
- Founded
- 2001
- Employees
- 1-10
- Offices
- 2
About MFX
MFX is an independent boutique design, animation and visual effects studio based in Kuala Lumpur, Malaysia. Founded in 2001 by Chan Moon Kien, professionally known as Moon K Chan, the business originally operated as Moon FX Sdn. Bhd. Its work spans advertising, entertainment, broadcast television, corporate communications and digital media, combining animation with post-production and visual design.
The studio offers script-to-screen production, bringing together visual treatments, storyboarding, character development, animation, editorial and finishing. Its capabilities include traditional cel and digital 2D character animation, 3D CGI modeling and animation, digital compositing, concept art, look development and photorealistic matte painting. These disciplines support both animated projects and productions that combine live action with computer-generated imagery.
Commercial and broadcast work
MFX produces television commercials, public service announcements, motion graphics, title sequences and channel idents. It also creates background artwork for television, film and games, alongside mixed-media and projection-art work. Offline and online editing form part of its post-production offering, allowing creative development and finishing to sit within the same production service.
Its commercial portfolio includes work for Tenaga Nasional Berhad, Petronas, Toyota, Samsung, McDonald's, Coway and the World Wide Fund for Nature. Projects range from TNB's animated energy-efficiency campaigns and Samsung's Julian & his Magical Skates to WWF's Your Plastic Diet and Toyota Hilux's Beyond Dimensions. The portfolio encompasses character animation, CGI-driven automotive imagery and campaign films addressing environmental and public-interest subjects.
Original content
Alongside commissioned production, the studio develops original intellectual property through its internal MFX Pictures division. Its projects include Flying Amah, an illustrated and animated property, and Blue Karipap, an animated web series. This activity extends the studio's character and storytelling work into content developed in-house, complementing its commercial animation and visual effects practice.
More about MFX
People and industry involvement
- Chan Moon Kien is identified as executive producer. His earlier advertising career included Ogilvy & Mather in Singapore, JWT in Kuala Lumpur and McCann Erickson in Toronto.
- Chan founded the Malaysian Video Awards Festival, associated with the period 1995–2008, and received the Ernst & Young Emerging Entrepreneur of the Year award in 2005.
- Named creative team members include Lead 2D Animator Tan Ching Hung and Editor Hoh Jian Hui.
Production model and collaboration
The studio maintains a boutique core creative and production team, supplemented by specialized artists as needed. Its McDonald's character work has included collaboration with Malaysian cartoonist LAT.
Recognition
The report credits the studio with more than 100 international and regional craft accolades across festivals including the New York Festivals, Cannes Lions, Clio Awards, London International Advertising Awards, Apollo Awards and Kancil Awards. Coway's Ombak commercial received three Merit Awards at the 2019 Kancil Awards. MFX Pictures productions have also received festival recognition: Blue Karipap was a SICAF finalist, and Advertisers-Without-Borders' Hero was an OIAF finalist.
Notable credits
21 creditsOffices
Where MFX is based
- 16, Jalan Inai, Off Jalan Imbi, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MalaysiaKuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Kuala Lumpur office
HeadquartersCompany headquarters and sole physical production facility, also housing the internal MFX Pictures division.
- Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Kuala Lumpur office
Open roles
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