Meta Fashion

Meta Fashion is a digital apparel and phygital-fashion studio working across gaming, virtual worlds and direct-to-consumer commerce. Founded in 2022 by Roblox creator Arjun Goel with co-founder Sanjay Goel, the company designs, optimizes and publishes stylized 3D avatar wearables, hairstyles and accessories, with Roblox as its principal platform.

Its work combines virtual product creation with a route to physical fashion. Meta Fashion uses an AI-native trend-detection engine to analyze marketplace and transactional signals across Roblox, identifying virtual aesthetics with commercial momentum. Selected digital products can then be translated through Indian manufacturing networks into physical apparel and jewelry for direct-to-consumer channels and in-game checkouts.

Virtual-world production

The studio's capabilities span:

• 3D digital apparel, avatar assets, rigging and low-poly optimization for game engines
• Stylized character meshes, hair and wearable accessories
• Roblox experience design, scripting and live-operations development
• Digital-wearable publishing, catalog distribution and UGC marketplace analysis
• Brand collaborations and custom virtual-merchandise pipelines

Meta Fashion publishes through several dedicated Roblox brand groups, including Controller General, JWLRY, Kawaii Cupboard and VKYD Hair. Its flagship VKYD label connects a Roblox catalog of virtual clothing with corresponding physical garments and jewelry.

Experiences and growth

The company also develops original game properties. Its fashion-first Roblox experience Glam Girls: Dress Up Haven! was produced in collaboration with creator Leah Ashe and surpassed 80,000 paid organic beta participants. Meta Fashion presented its phygital commerce model on Shark Tank India Season 5, illustrating how avatar-fashion demand can inform real-world wardrobes.

Before seeking venture funding, the studio reported more than 2.5 million virtual cosmetic items sold and over $300,000 in gross merchandise value. In May 2026, it raised a $400,000 pre-seed round led by gaming-focused venture firm Lumikai, with participation from Big Bets, Akshat Rathee and Pratham Mittal. Meta Fashion remains an active independent studio serving the intersection of creator-led gaming, virtual fashion and physical commerce.