Merit/Andrew

Merit/Andrew is an independent creative production studio and advertising agency founded in 2002 in Orange County, California. It develops commercial films, brand campaigns, animation and experiential content for brands and agencies, combining creative strategy, live-action production and post-production within one studio. Its work spans broadcast television, digital channels, product launches, corporate documentaries and live events.

The studio supports projects from initial brand discovery and concept development through final delivery. Early work can include strategic framing, scriptwriting, storyboards, animatics and media asset planning. Production services cover directing, cinematography, casting, location scouting, photography and the practical coordination of crews, schedules, permits and equipment. This breadth allows the company to handle both the creative development of a campaign and its execution across multiple types of content.

Production and finishing

Merit/Andrew combines filmed material with 2D and 3D animation, character work, motion graphics and photorealistic computer-generated imagery. Its finishing capabilities include editorial, visual effects compositing, sound design, audio mixing, color grading and digital mastering. For live events and experiential projects, it produces staging visuals, motion graphics packages, webcasts and post-event films.

The company also incorporates virtual production and generative AI into its offering. Its internal virtual production facility, The Lido Lot, supports LED-stage shoots and real-time virtual environments. M/Ai, its innovation initiative, brings generative AI into creative development and pre-production workflows, extending the tools available for visual exploration and campaign planning.

Merit/Andrew serves a broad mix of markets, including consumer technology, automotive, food and beverage, healthcare, consumer products, aerospace and entertainment. Across these sectors, its output ranges from individual commercials and branded music content to coordinated broadcast and digital campaigns. The studio remains owned and operated by its founding partners, with its current production base in Newport Beach.