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MED2

Mediapro

Creative & Production
Open roles
0
Founded
2009
Employees
1-10
Offices
1

About Mediapro

Mediapro is a South African advertising, custom publishing and digital marketing consultancy based in Benoni, Gauteng. Launched in 2009, the agency develops print publications, corporate communications and digital campaigns for public institutions, private businesses and other organisations. Its publishing work centres on commemorative and editorial projects intended to give organisations a lasting record of their history, activities and achievements.

Publishing and corporate communications

The agency produces hardcover glossy coffee table books, anniversary profiles, customer magazines, newspaper supplements and educational wall charts. Its work spans publication design and production, corporate profile compilation, presentation books and communications material for rebrands and mergers. Government departments, municipal councils, conservation organisations, heritage foundations and commercial businesses feature among its supported markets.

Mediapro also provides media planning and placement consultancy for South African newspapers and publishing titles. This includes coordinating editorial features, corporate supplements and wall chart inserts across publications such as The Star, Pretoria News, The Argus, Daily News, Diamond Fields Advertiser and Isolezwe. These services connect custom editorial material with established print distribution channels.

Digital marketing and professional development

Alongside print production, Mediapro offers digital marketing services tailored to small and medium enterprises across Gauteng. Its capabilities include responsive website development, search engine optimisation, pay-per-click advertising, social media campaign management, email marketing and web analytics. Mobile marketing and digital display advertising also form part of its service offering.

The consultancy extends its media expertise into advertising sales training and motivational speaking for sales representatives and publication managers. This complements its commercial publishing and marketing work with professional development for people selling advertising and managing media relationships.

Across these activities, Mediapro combines editorial publishing, advertising placement, corporate presentation and online marketing within a boutique consultancy model. Its work addresses both longer-lived institutional publications and campaign-based communications, with services spanning the preparation of content and collateral through to print placement or digital delivery.

More about Mediapro

Leadership and experience

Lee Roelofse is the founder and current owner. Her background includes more than two decades in advertising and publishing management, with management roles at Independent Newspapers and participation in the market introduction of Business Report and Work Place.

Production model

The owner-operated agency collaborates with freelance journalists, graphic designers and print partners. Its newspaper feature and wall chart work brings journalists and designers together across participating publications.

Training approach

Advertising sales training follows three modules: Beginners, Intermediary and Advanced. The curriculum covers customer liaison, demographic analysis, media kit design and competitive presentations.

Notable credits

10 credits
  • Department of Environmental Affairs — Origins of our future
  • Department of Environmental Affairs — 20 years of creating Harmony between the environment and its people
  • Department of Environmental Affairs (WSSD) — Johannesburg +10, with Topco Media
  • City of Tshwane Metropolitan Municipality — Cradle of our nation
  • City of Tshwane Metropolitan Municipality — City Of Tshwane - 20 Years of Democracy
  • Automobile Association of South Africa — 80th-anniversary commemorative profile
  • Liliesleaf Farm Heritage Site — 50 Years of Liberation supplement
  • COP17, Durban — advertising, editorial and media support
  • Operation Phakisa — marketing, media consultation and corporate collateral
  • Independent Newspapers — editorial features and wall chart inserts

Offices

Where Mediapro is based

1 location

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