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MediaPlace

Creative & Production
Open roles
0
Founded
1993
Employees
1-10
Offices
2

About MediaPlace

MediaPlace is a New York-based digital experience and experiential design agency specializing in place-based media. Founded in 1993, the company creates content and interactive environments for retail stores, restaurants, dealerships, cultural institutions and commercial spaces. Its work combines creative production with the technical development and ongoing management of digital display networks.

The agency’s early work centered on in-store television networks, video walls and custom media programs for national retail chains. Its capabilities have expanded to include digital menu boards, interactive touchscreen kiosks, projection mapping and architectural video walls. Projects bring together motion graphics, animation, live-action production and interface design, with content developed for the dimensions, functions and audience of each screen or installation.

From creative development to network operation

MediaPlace’s production services encompass concept development, scripting, storyboarding, casting and live-action shooting. The studio also creates 2D and 3D animation for retail displays, large architectural screens and stadium environments. Interactive work includes customer journeys, touchscreen applications and interfaces that respond to user behavior.

Beyond content creation, the agency advises on display specifications, hardware and software selection, and network deployment. Its ongoing support includes cloud-based content management, scheduling, dayparting and remote display maintenance. Digital menu systems can incorporate dynamically updated pricing through HTML and CSS, connecting creative presentation with changing operational information.

Commercial experiences and broadcast production

For Jamba, MediaPlace delivered a three-phase in-store digital transformation involving menu boards, interactive nutrition screens and branded motion loops. Its Case IH work includes a national dealership media program, sales video networks and interactive equipment displays. Other documented projects include retail video wall programming for Snipes and Kicks USA, touchscreen experiences for New York Road Runners, and an interactive sales application for Dorma+Kaba.

The company also produces broadcast programming. In partnership with Reisenbach Philanthropies, MediaPlace has produced Dear New York, an annual one-hour television special airing across major New York television affiliates, including WCBS, WNBC and FOX 5.

More about MediaPlace

Leadership and background

Scott Kushner is MediaPlace’s founder, Chief Executive Officer and Executive Producer. Before establishing the agency, he was an original team member and Vice President of Point-of-Purchase Radio, where he helped build retail audio networks serving more than 15,000 grocery and pharmacy locations before the business was acquired by Heritage Media.

Corporate structure

Alongside its registered corporation, the business operates through MediaPlace Productions, LLC and MediaPlace Services LLC. The production entity was originally registered as MediaPlace MZ Productions, LLC in 2011 and adopted its current legal name on January 20, 2012; this was an entity-level name amendment.

Industry participation

Kushner was listed as a MediaPlace Executive Producer and panelist on digital signage content strategy for a 2016 industry conference.

Notable credits

11 credits
  • Jamba — three-phase in-store digital transformation
  • Case IH — national dealership media program
  • Dear New York — annual television special for Reisenbach Philanthropies
  • Snipes / Kicks USA — retail video wall programming and digital signage
  • Harley-Davidson — branded dealership media and interactive displays
  • New York Road Runners — interactive multimedia kiosks
  • Panasonic — architectural video wall content
  • MetroPCS — MetroVision retail screen programming
  • Dorma+Kaba — interactive touchscreen sales application
  • TAL / Walmart — in-store promotional motion content
  • Kohler & Ann Sacks — brand films and design event content

Offices

Where MediaPlace is based

2 locations
  • Long Island City office

    Headquarters
    Scalamandre Silks Building, 37-24 24th Street, Suite 113, Long Island City, NY 11101Long Island City, New York, United States

    Opened 2013

    Main production studio and overall headquarters. The studio relocated from Chelsea to Long Island City in 2013.

  • New York office

    130 West 29th Street, 4th Floor, New York, NY 10001New York, United States

    Registered corporate office for MediaPlace Holdings, Inc.; the production studio operates in Long Island City.

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