TBWA\Media Arts Lab
- Open roles
- 0
- Founded
- 2006
- Employees
- 501-1000
- Offices
- 8
About TBWA\Media Arts Lab
TBWA\Media Arts Lab is a global advertising and creative agency dedicated exclusively to Apple. Founded in 2006 by Lee Clow alongside senior TBWA leadership, it was established as an autonomous creative incubator focused on Apple's brand, culture and product communications. The agency operates within TBWA Worldwide, part of the Omnicom network.
Its work brings together brand strategy, creative development and production across integrated advertising campaigns, product launches, commercial films, photography and digital content. Capabilities include creative direction, graphic and website design, photographic services, video production and post-production. Campaigns extend across television, cinema, outdoor advertising, digital platforms and social media, connecting global brand ideas with local cultural contexts.
Creative work
The agency develops communications for Apple's hardware and services, including iPhone, Mac, iPad, Apple Watch, Apple TV+, Apple Music and Apple Arcade. Its portfolio includes the “Get a Mac” campaign, the long-running “Shot on iPhone” platform, HomePod's “Welcome Home,” AirPods films such as “Bounce” and “Jump,” and the “Apple at Work — The Underdogs” series.
Photography and filmmaking are central to its output. “Shot on iPhone” encompasses outdoor, digital and television work, while regional collaborations include music videos with NewJeans and aespa. The agency's reported capabilities also extend to spatial computing and immersive storytelling associated with Apple Vision Pro. Its work ranges from individual product demonstrations to longer-running narrative platforms that develop across multiple films and formats.
Global creative reach
Headquartered in Los Angeles, the agency maintains a coordinated international presence across North America, Europe and Asia-Pacific. Its regional teams combine creative development, strategy and cultural adaptation to serve Apple's communications across more than 26 markets. This structure supports locally relevant language, storytelling and media choices while maintaining continuity across global campaigns, including work for Latin American and US Hispanic audiences, Greater China, Japan, South Korea, Southeast Asia, and Australia and New Zealand.
More about TBWA\Media Arts Lab
Creative approach and collaboration
The report describes the agency's use of TBWA's proprietary Disruption® methodology to develop brand platforms and challenge category conventions. Its teams work in close alignment with Apple's internal Worldwide Marketing Communications (Marcom) team under a unified “One Agency, Eight Hubs” operating model.
Historical roots
The agency's heritage includes TBWA\Chiat\Day's relationship with Steve Jobs and Apple, including the 1984 Macintosh commercial and the 1997 “Think Different” campaign. These projects predate Media Arts Lab's establishment and belong to its predecessor team's history.
Industry recognition
- “Heartstrings” and “Flock” received 2025 Emmy nominations for Outstanding Commercial; “Fuzzy Feelings” received a nomination in that category in 2024.
- “Quiet The Noise” and “Call Me With Timothée Chalamet” were Emmy nominees in 2023.
- “Submerged,” directed by Edward Berger, was featured in the 2025 Venice Immersive programme, with Apple Marcom, TBWA\Media Arts Lab and The Sweetshop Films identified in the supplied festival source.
Notable credits
17 creditsOffices
Where TBWA\Media Arts Lab is based
- 12539 Beatrice Street, Los Angeles, CA 90066, USALos Angeles, California, United States
Los Angeles office
HeadquartersGlobal headquarters in Playa Vista, housed in a custom 50,000 sq ft creative facility.
- Level 4, 137 Pyrmont Street, Pyrmont, Sydney NSW 2009, AustraliaSydney, New South Wales, Australia
Sydney office
Dedicated Australia and New Zealand hub, co-located with TBWA\Sydney.
- 343 Jiaozhou Road, Jing'an District, Shanghai 200040, ChinaShanghai, China
Shanghai office
Dedicated Greater China creative hub, co-located on the TBWA\Group China campus.
- 1-13-10 Shibaura, Minato-ku, Tokyo 105-0023, JapanTokyo, Japan
Tokyo office
Dedicated Japan hub, co-located with the separately operated sister agency TBWA\Hakuhodo Inc.
- 991C Alexandra Road, #01-12, Singapore 119971Singapore
Singapore office
Dedicated Southeast Asia creative and operational hub, co-located with TBWA\Singapore.
- Seoul, South Korea
Seoul, South Korea
Dedicated South Korea creative hub in Gangnam-gu, co-located with TBWA\Korea.
- 82 Charing Cross Road, London WC2H 0BA, United KingdomLondon, England, United Kingdom
London office
Dedicated EMEA creative hub operating as a division under TBWA UK Group Limited.
- Miami, Florida, United States
Miami office
Regional hub managing creative, strategy and cultural adaptation for Latin America and the US Hispanic market.
Open roles
Find your next role at TBWA\Media Arts Lab