McFarlane Toys

McFarlane Toys is an American action figure and collectibles company founded in 1994 by comic book creator, artist and director Todd McFarlane. Originally established as Todd's Toys, it adopted its current name in 1995. The company develops detailed figures and statues for adult collectors and pop-culture enthusiasts, combining character sculpting, articulated toy engineering, paint applications and licensed entertainment properties.

Its early business grew around Spawn, McFarlane's comic book creation. Those figures emphasized intricate sculpts, dramatic poses and character-specific detailing. The company subsequently expanded into film, television, music, gaming and professional sports, building product families such as Movie Maniacs, Music Maniacs and SportsPicks alongside its original comic-based collections.

Collectibles across entertainment and sports

McFarlane Toys designs, manufactures and markets licensed products spanning multiple formats and audiences. Its DC Comics collections include the DC Multiverse seven-inch figure series, DC Retro, Super Powers, Page Punchers, and DC Direct statues and collector busts. Gaming properties represented in its portfolio include Warhammer 40,000, The Witcher, Mortal Kombat, Call of Duty and Diablo IV. Film, television and animation collections include Dune, The Walking Dead, Demon Slayer and Disney Mirrorverse.

Sports collectibles form another established part of the business, with product lines covering professional football, basketball, baseball, hockey and mixed martial arts. Across these markets, the company works with entertainment and sports intellectual property through licensing agreements.

From design to distribution

The company's production capabilities encompass concept design, sculpting, 3D prototyping, packaging design, tooling and manufacturing. Its executive and design headquarters in Tempe, Arizona, coordinates creative development and global licensing administration.

Alongside retail products, McFarlane Toys operates a direct-to-consumer storefront and collector club activities. It has also expanded into digital collectibles through McFarlane Toys Digital and its viewer ecosystem, connecting its physical collectibles business with digital formats.