McCANN New Zealand

McCANN New Zealand is a full-service integrated advertising, brand strategy and creative communications agency operating across Aotearoa. It works under McCann Worldgroup’s Truth Well Told ethos, combining radical brand building, cultural insight and data-led effectiveness to create work intended to build enduring brand value.

The contemporary agency emerged from an Omnicom Oceania restructuring that brought together legacy New Zealand agency operations under McCann Group NZ. Its integrated offer spans creative, media, data, digital and commerce disciplines, serving corporate brands, public-sector organisations and not-for-profit clients.

Capabilities

• Brand strategy, creative strategy and integrated campaign development across film, print, out-of-home, digital and direct response
• Media strategy, planning, buying and investment management
• Social, creator and influencer content through McCANN Content Studios
• Customer intelligence, CRM, dynamic data optimisation and martech, supported by McCANN Truth Central
• Brand experiences, sponsorships, PR and earned-media integration

The agency’s work includes campaigns for Foodstuffs and PAK'nSAVE, One New Zealand, McDonald's New Zealand, Waka Kotahi NZ Transport Agency, Hospice New Zealand, Meadow Fresh, AA Insurance and Chorus. Selected recent work includes PAK'nSAVE’s Wrap'n'Save and Makeaways, One New Zealand’s Finding Jade and Matter of Faith, McDonald's campaigns You Know Where and Cheeseburger with a Mullet, and Waka Kotahi behaviour-change work including Speed Demons and Booze Maths.

McCANN New Zealand also draws on specialist network capabilities including McCANN Entertainment, McCANN Content Studios and McCANN Truth Central. Its work ranges from national brand platforms and retail communications to social behaviour-change campaigns, connecting creative development with media, analytics, content and customer-experience disciplines.