Maze Theory

Maze Theory is a British game development and interactive storytelling studio founded in London in 2018. It creates virtual reality, augmented reality and mixed reality experiences, combining dramatic storytelling with active player participation. Its work spans adaptations of established entertainment franchises and original games, with an emphasis on narrative discovery, characterization and room-scale interaction.

The studio develops and produces XR games across their lifecycle, including narrative design, gameplay engineering, rapid prototyping and platform optimization. Its cross-platform work encompasses Meta Quest, PlayStation VR2, Apple Vision Pro, SteamVR and Pico. Spatial audio and physical gameplay mechanics support experiences in which players explore environments and participate directly in the unfolding story.

Games and storytelling

Maze Theory’s entertainment partnerships include several games based on Doctor Who. It released Doctor Who: The Edge of Time in 2019 in partnership with BBC Studios, followed in 2021 by Doctor Who: The Edge of Reality and the found-phone mystery Doctor Who: The Lonely Assassins, co-developed with Kaigan Games.

In 2023, the studio released Peaky Blinders: The King's Ransom, a narrative VR action-adventure set in 1920s Birmingham and featuring franchise actors Cillian Murphy and Paul Anderson. Its original puzzle adventure Infinite Inside, released in July 2024, extended its work in mixed reality through spatial exploration and labyrinth-based puzzles.

As of November 2026, Maze Theory is developing Project Hail Mary: Journey Among the Stars, a mixed reality and VR adventure based on Andy Weir’s science-fiction novel. The project was demonstrated at Gamescom 2026 and is scheduled for release later in 2026.

Corporate continuity

Following several ownership changes and the administration of an intermediary company, the studio’s development team, intellectual property and operations continued through a new operating entity in 2026. Agis acquired that operating business in August 2026. Maze Theory continues to develop games under its established public brand.